Works by Hanssens, Dominique M

Results: 48

Identification of multiple-input transfer function models.

Published in:

Communications in Statistics: Theory & Methods, 1982, v. 11, n. 3, p. 297, doi. 10.1080/03610928208828236

By:

Liu, Lon-Mu;
Hanssens, Dominique M.

Publication type:

Article

The Impact of Advertising On a Company's Stock Price: Conditions for Positive, Neutral, Negative, And Reverse Effects.

Published in:

Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 120, doi. 10.2501/JAR-2024-009

By:

Srinivasan, Shuba;
Hanssens, Dominique M.

Publication type:

Article

The value of empirical generalizations in marketing.

Published in:

2018

By:

Hanssens, Dominique M.

Publication type:

Editorial

Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling.

Published in:

Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 409, doi. 10.1002/asmb.581

By:

Dekimpe, Marnik G.;
Hanssens, Dominique M.;
Nijs, Vincent R.;
Steenkamp, Jan-Benedict E. M.

Publication type:

Article

Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling.

Published in:

Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 421, doi. 10.1002/asmb.583

By:

Dekimpe, Marnik G.;
Hanssens, Dominique M.;
Nijs, Vincent R.;
Steenkamp, Jan-Benedict E. M.

Publication type:

Article

Market response models and marketing practice.

Published in:

Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 423, doi. 10.1002/asmb.584

By:

Hanssens, Dominique M.;
Leeflang, Peter S. H.;
Wittink, Dick R.

Publication type:

Article

Rejoinder for market response models and marketing practice.

Published in:

Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 439, doi. 10.1002/asmb.587

By:

Hanssens, Dominique M.;
Leeflang, Peter S. H.;
Wittink, Dick R.

Publication type:

Article

A Time-Series Study of the Formation and Predictive Performance of EEC Production Survey Expectations.

Published in:

Journal of Business & Economic Statistics, 1987, v. 5, n. 4, p. 507, doi. 10.2307/1392002

By:

Hanssens, Dominique M.;
Vanden Abeele, Pierre M.

Publication type:

Article

Lag Specification in Rational Distributed Lag Structural Models.

Published in:

Journal of Business & Economic Statistics, 1983, v. 1, n. 4, p. 316, doi. 10.2307/1391666

By:

Hanssens, Dominique M.;
Lon-Mu Liu

Publication type:

Article

Editorial-Marketing Science and Big Data.

Published in:

Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996

By:

Chintagunta, Pradeep;
Hanssens, Dominique M.;
Hauser, John R.

Publication type:

Article

Consumer Attitude Metrics for Guiding Marketing Mix Decisions.

Published in:

Marketing Science, 2014, v. 33, n. 4, p. 534, doi. 10.1287/mksc.2013.0841

By:

Hanssens, Dominique M.;
Pauwels, Koen H.;
Srinivasan, Shuba;
Vanhuele, Marc;
Yildirim, Gokhan

Publication type:

Article

Alcohol Control Laws and the Consumption of Distilled Spirits and Beer.

Published in:

Journal of Consumer Research, 1985, v. 12, n. 2, p. 200, doi. 10.1086/208509

By:

Ornstein, Stanley I.;
Hanssens, Dominique M.

Publication type:

Article

Willingness to Supply Human Body Parts: Some Empirical Results.

Published in:

Journal of Consumer Research, 1977, v. 4, n. 3, p. 131, doi. 10.1086/208688

By:

Pessemier, Edgar A.;
Bemmaor, Albert C.;
Hanssens, Dominique M.

Publication type:

Article

RESALE PRICE MAINTENANCE: OUTPUT INCREASING OR RESTRICTING? THE CASE OF DISTILLED SPIRITS IN THE UNITED STATES.

Published in:

Journal of Industrial Economics, 1987, v. 36, n. 1, p. 1, doi. 10.2307/2098593

By:

Ornstein, Stanley I.;
Hanssens, Dominique M.

Publication type:

Article

Beyond CSAT — building brands with integrated insights to drive results.

Published in:

Journal of Brand Strategy, 2020, v. 8, n. 4, p. 330, doi. 10.69554/prof3502

By:

May, US Teresa;
Chretien, US Todd;
Jones, US Christine Brandt;
Hanssens, US Dominique M.

Publication type:

Article

Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?".

Published in:

Marketing Science, 2009, v. 28, n. 2, p. 239, doi. 10.1287/mksc.1080.0392

By:

Joshi, Amit M.;
Hanssens, Dominique M.

Publication type:

Article

Performance Regimes and Marketing Policy Shifts.

Published in:

Marketing Science, 2007, v. 26, n. 3, p. 293, doi. 10.1287/mksc.1060.0267

By:

Pauwels, Koen;
Hanssens, Dominique M.

Publication type:

Article

Competitive Reactions to Advertising and Promotion Attacks.

Published in:

Marketing Science, 2005, v. 24, n. 1, p. 35, doi. 10.1287/mksc.1040.0069

By:

Steenkamp, Jan-Benedict E. M.;
Nijs, Vincent R.;
Hanssens, Dominique M.;
Dekimpe, Marnik G.

Publication type:

Article

The Category-Demand Effects of Price Promotions.

Published in:

Marketing Science, 2001, v. 20, n. 1, p. 1, doi. 10.1287/mksc.20.1.1.10197

By:

Nijs, Vincent R.;
Dekimpe, Marnik G.;
Steenkamp, Jan-Benedict E.M.;
Hanssens, Dominique M.

Publication type:

Article

EMPIRICAL GENERALIZATIONS ABOUT MARKET EVOLUTION AND STATIONARITY.

Published in:

Marketing Science, 1995, v. 14, n. 3, p. G109, doi. 10.1287/mksc.14.3.G109

By:

Dekimpe, Marnik G.;
Hanssens, Dominique M.

Publication type:

Article

THE PERSISTENCE OF MARKETING EFFECTS ON SALES.

Published in:

Marketing Science, 1995, v. 14, n. 1, p. 1, doi. 10.1287/mksc.14.1.1

By:

Dekimpe, Marnik G.;
Hanssens, Dominique M.

Publication type:

Article

MODELING ASYMMETRIC COMPETITION.

Published in:

Marketing Science, 1988, v. 7, n. 4, p. 393, doi. 10.1287/mksc.7.4.393

By:

Carpenter, Gregory S.;
Cooper, Lee O.;
Hanssens, Dominique M.;
Midgley, David F.

Publication type:

Article

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 293, doi. 10.1509/jmkr.46.3.293

By:

Srinivasan, Shuba;
Hanssens, Dominique M

Publication type:

Article

Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 313, doi. 10.1509/jmkr.46.3.313

By:

Kimbrough, Michael D;
Mcalister, Leigh;
Mizik, Natalie;
Jacobson, Robert;
Garmaise, Mark J;
Srinivasan, Shuba;
Hanssens, Dominique M

Publication type:

Article

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 48, doi. 10.1509/jmkr.45.1.48

By:

Villanueva, Julian;
Yoo, Shijin;
Hanssens, Dominique M

Publication type:

Article

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity.

Published in:

Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 421, doi. 10.1509/jmkr.39.4.421.19114

By:

Pauwels, Koen;
Hanssens, Dominique M.;
Siddarth, S.

Publication type:

Article

Do Promotions Benefit Manufacturers, Retailers, or Both?

Published in:

Management Science, 2004, v. 50, n. 5, p. 617, doi. 10.1287/mnsc.1040.0225

By:

Srinivasan, Shuba;
Pauwels, Koen;
Hanssens, Dominique M.;
Dekimpe, Marnik G.

Publication type:

Article

Long-Run Abstinence After Narcotics Abuse: What Are the Odds?

Published in:

Management Science, 1998, v. 44, n. 11, p. 1478, doi. 10.1287/mnsc.44.11.1478

By:

Dekimpe, Marnik G.;
Gucht, Linda M. Van de;
Hanssens, Dominique M.;
Powers, Keiko I.

Publication type:

Article

Competitive pricing by a price leader.

Published in:

Management Science, 1994, v. 40, n. 7, p. 809, doi. 10.1287/mnsc.40.7.809

By:

Roy, Abhik;
Hanssens, Dominique M.;
Raju, Jagmohan S.

Publication type:

Article

MEASURING THE LONG-TERM EFFECTS OF PUBLIC POLICY: THE CASE OF NARCOTICS USE AND PROPERTY CRIME.

Published in:

Management Science, 1991, v. 37, n. 6, p. 627, doi. 10.1287/mnsc.37.6.627

By:

Powers, Keiko;
Hanssens, Dominique M.;
Hser, Yih-Ing;
Anglin, M. Douglas

Publication type:

Article

AN ECONOMETRIC STUDY OF RECRUITMENT MARKETING IN THE U.S. NAVY.

Published in:

Management Science, 1983, v. 29, n. 10, p. 1167, doi. 10.1287/mnsc.29.10.1167

By:

Hanssens, Dominique M.;
Levien, Henry A.

Publication type:

Article

Demonstrating the Value of Marketing.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 173, doi. 10.1509/jm.15.0417

By:

Hanssens, Dominique M.;
Pauwels, Koen H.

Publication type:

Article

The Direct and Indirect Effects of Advertising Spending on Firm Value.

Published in:

Journal of Marketing, 2010, v. 74, n. 1, p. 20, doi. 10.1509/jmkg.74.1.20

By:

Joshi, Amit;
Hanssens, Dominique M

Publication type:

Article

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.

Published in:

Journal of Marketing, 2009, v. 73, n. 6, p. 115, doi. 10.1509/jmkg.73.6.115

By:

Hanssens, Dominique M;
Rust, Roland T;
Srivastava, Rajendra K

Publication type:

Article

Product Innovations, Advertising, and Stock Returns.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 24, doi. 10.1509/jmkg.73.1.024

By:

Srinivasan, Shuba;
Pauwels, Koen;
Silva-Risso, Jorge;
Hanssens, Dominique M

Publication type:

Article

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 142, doi. 10.1509/jmkg.68.4.142.42724

By:

Pauwels, Koen;
Silva-Risso, Jorge;
Srinivasan, Shuba;
Hanssens, Dominique M.

Publication type:

Article

Taking the mystery of marketing.

Published in:

Management Review, 1994, v. 83, n. 8, p. 32

By:

Loewe, Pierre M.;
Hanssens, Dominique M.

Publication type:

Article

Opportunities for Revitalizing Stagnant Markets: An Analysis of Household Appliances.

Published in:

Journal of Product Innovation Management, 1984, v. 1, n. 4, p. 242, doi. 10.1016/S0737-6782(84)80005-3

By:

Clark, William A. V.;
Freeman, Howard E.;
Hanssens, Dominique M.

Publication type:

Article

The past, present, and future of measurement and methods in marketing analysis.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 175, doi. 10.1007/s11002-020-09527-7

By:

Ding, Yu;
DeSarbo, Wayne S.;
Hanssens, Dominique M.;
Jedidi, Kamel;
Lynch, John G.;
Lehmann, Donald R.

Publication type:

Article

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 397, doi. 10.2307/3151996

By:

Dekimpe, Marnik G.;
Hanssens, Dominique M.

Publication type:

Article

Modeling Marketing Interactions with Application to Salesforce Effectiveness.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 3, p. 247, doi. 10.2307/3151635

By:

Gatignon, Hubert;
Hanssens, Dominique M.

Publication type:

Article

INNOVATION DIFFUSION: MODELS AND APPLICATIONS.

Published in:

1985

By:

Hanssens, Dominique M.

Publication type:

Book Review

A COMPARATIVE REVIEW OF ECONOMETRICS BOOKS.

Published in:

1982

By:

Hanssens, Dominique M.

Publication type:

Book Review

Market Response, Competitive Behavior, and Time Series Analysis.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 4, p. 470, doi. 10.2307/3150500

By:

HANSSENS, DOMINIQUE M.

Publication type:

Article

The Effectiveness of Industrial Print Advertisements Across Product Categories.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 3, p. 294, doi. 10.2307/3150527

By:

Hanssens, Dominique M.;
Weitz, Barton A.

Publication type:

Article

Brand Performance Volatility from Marketing Spending.

Published in:

Management Science, 2016, v. 62, n. 1, p. 197, doi. 10.1287/mnsc.2014.2102

By:

Fischer, Marc;
Shin, Hyun S.;
Hanssens, Dominique M.

Publication type:

Article

Bivariate time-series analysis of the relationship between advertising and sales.

Published in:

Applied Economics, 1980, v. 12, n. 3, p. 329, doi. 10.1080/00036848000000034

By:

Hanssens, Dominique M.

Publication type:

Article

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products.

Published in:

Journal of Interactive Marketing, 2017, v. 37, p. 57, doi. 10.1016/j.intmar.2016.08.001

By:

Kim, Ho;
Hanssens, Dominique M.

Publication type:

Article