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Place and Destination Branding: A Review and Conceptual Mapping of the Domain.
- Published in:
- European Management Review, 2021, v. 18, n. 2, p. 105, doi. 10.1111/emre.12433
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- Article
Place brand practitioners' perspectives on the management and evaluation of the brand experience.
- Published in:
- TPR: Town Planning Review, 2013, v. 84, n. 4, p. 473, doi. 10.3828/tpr.2013.25
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- Publication type:
- Article
Manchester Metropolitan University.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 1, p. 93, doi. 10.2501/IJMR-54-1-093-110
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- Publication type:
- Article