Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2428, doi. 10.1002/mar.21898
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- Publication type:
- Article
Works matching AU Han, Dai‐In Danny
Results: 11
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Augmented reality advertising via a mobile app.
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- Psychology & Marketing, 2022, v. 39, n. 3, p. 543, doi. 10.1002/mar.21632
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- Article
3
Immersive experience framework: a Delphi approach.
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- Behaviour & Information Technology, 2024, v. 43, n. 4, p. 623, doi. 10.1080/0144929X.2023.2183054
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- Article
4
The role of immersive technology in Customer Experience Management.
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- Journal of Marketing Theory & Practice, 2022, v. 30, n. 1, p. 108, doi. 10.1080/10696679.2021.1891939
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- Article
5
Deconstructing Immersion in the Experience Economy Framework for Immersive Dining Experiences through Mixed Reality.
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- Foods, 2022, v. 11, n. 23, p. 3780, doi. 10.3390/foods11233780
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- Article
6
Designing Immersive Sustainable Food Experiences in Augmented Reality: A Consumer Participatory Co-Creation Approach.
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- Foods, 2022, v. 11, n. 22, p. 3646, doi. 10.3390/foods11223646
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- Article
7
Virtual reality consumer experience escapes: preparing for the metaverse.
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- Virtual Reality, 2022, v. 26, n. 4, p. 1443, doi. 10.1007/s10055-022-00641-7
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- Article
8
Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism.
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- Leisure Studies, 2019, v. 38, n. 5, p. 618, doi. 10.1080/02614367.2019.1604790
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- Article
9
Calling for user-centric VR design research in hospitality and tourism.
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- Hospitality & Society, 2019, v. 9, n. 2, p. 237, doi. 10.1386/hosp.9.2.237_7
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- Article
10
Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences.
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- Journal of Wine Research, 2024, v. 35, n. 2, p. 101, doi. 10.1080/09571264.2024.2310297
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- Article
11
Translating Tourist Requirements into Mobile AR Application Engineering Through QFD.
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- International Journal of Human-Computer Interaction, 2019, v. 35, n. 19, p. 1842, doi. 10.1080/10447318.2019.1574099
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- Article