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Works by Han, Bangwool

Results: 4

1

International Tourism and Economic Growth: A Panel Causality Analysis of the Three Northeast Asian Countries of China, Japan, and Korea.

Published in:

Asia-Pacific Journal of Innovation in Hospitality & Tourism, 2019, v. 8, n. 1, p. 17

By:

Minho Kim;
Bangwool Han;
Kim, Jennifer M.

Publication type:

Article

2

How perceived brand localness affects purchase intentions: Examining the role of brand authenticity.

Published in:

Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 76, doi. 10.1080/21639159.2024.2400955

By:

Zhang, Chenyu;
Han, Bangwool

Publication type:

Article

3

Leveraging Underdog Positioning and Consumer Trait Agreeableness for Sustained Marketing Strategy.

Published in:

Sustainability (2071-1050), 2021, v. 13, n. 23, p. 12940, doi. 10.3390/su132312940

By:

Han, Bangwool;
Sembada, Agung Yoga;
Johnson, Lester W.

Publication type:

Article

4

Hofstede's Collectivistic Values and Sustainable Growth of Online Group Buying.

Published in:

Sustainability (2071-1050), 2019, v. 11, n. 4, p. 1016, doi. 10.3390/su11041016

By:

Han, Bangwool;
Kim, Minho

Publication type:

Article