Induction, Deduction and the Pig Headed Decision Maker: Why we Should Learn to Love Them All.
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- Marketing Review, 2003, v. 3, n. 3, p. 329, doi. 10.1362/146934703322383499
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Works matching AU Hamlin, R. P.
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The Impact of Cause Branding on Consumer Reactions to Products: Does Product/Cause 'Fit' Really Matter?
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- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 663
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- Article