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Understanding Family Responses to Resource Scarcity.
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- Advances in Consumer Research, 2021, v. 49, p. 219
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- Publication type:
- Article
Effective Substitution: The Drawback of High Similarity.
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- 2012
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- Publication type:
- Abstract
The Effects of Mixed Bundling on Consumers' Inferences and Choices.
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- Advances in Consumer Research, 2006, v. 33, n. 1, p. 564
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- Publication type:
- Article
The Effects of Information Processing Modes on Consumers' Reactions to Comparative Advertising.
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- Advances in Consumer Research, 2005, v. 32, n. 1, p. 560
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- Publication type:
- Article
Strategic Framing: The Art and Science of Influencing Others.
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- 2001
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- Publication type:
- Abstract
What makes people happy? Decoupling the experiential-material continuum.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 97, doi. 10.1002/jcpy.1291
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- Publication type:
- Article
How Financial Constraints Influence Consumer Behavior: An Integrative Framework.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 2, p. 285, doi. 10.1002/jcpy.1074
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- Publication type:
- Article
The rebound of the forgone alternative.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 318, doi. 10.1016/j.jcps.2017.01.001
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- Publication type:
- Article
Confidence via correction: The effect of judgment correction on consumer confidence.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 1, p. 34, doi. 10.1016/j.jcps.2013.06.001
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- Publication type:
- Article
A Field Guide for the Review Process: Writing and Responding to Peer Reviews.
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- Journal of Consumer Research, 2017, v. 43, n. 5, p. 860, doi. 10.1093/jcr/ucw066
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- Publication type:
- Article
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired.
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- Journal of Consumer Research, 2016, v. 43, n. 3, p. 448, doi. 10.1093/jcr/ucw034
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- Publication type:
- Article
Inhibited from Bowling Alone.
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- Journal of Consumer Research, 2015, v. 42, n. 2, p. 266, doi. 10.1093/jcr/ucv012
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- Publication type:
- Article
Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency.
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- Journal of Consumer Research, 2011, v. 37, n. 6, p. 1079, doi. 10.1086/656668
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- Publication type:
- Article
When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance.
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- Journal of Consumer Research, 2009, v. 36, n. 4, p. 562, doi. 10.1086/599325
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- Publication type:
- Article
Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences.
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- Journal of Consumer Research, 2007, v. 34, n. 4, p. 546, doi. 10.1086/520073
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- Publication type:
- Article
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising.
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- Journal of Consumer Research, 2006, v. 32, n. 4, p. 530, doi. 10.1086/500483
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- Publication type:
- Article
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices.
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- Journal of Consumer Research, 2005, v. 32, n. 2, p. 277, doi. 10.1086/432237
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- Publication type:
- Article
Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices.
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- Journal of Consumer Research, 2003, v. 29, n. 4, p. 492, doi. 10.1086/346245
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- Publication type:
- Article
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 858, doi. 10.1177/00222437241255650
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- Publication type:
- Article
Leveraging Opportunities and Managing Risks in Marketing Research.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 1, doi. 10.1177/00222437231221425
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- Publication type:
- Article
Navigating Shared Consumption Experiences: Clarity About a Partner's Interests Increases Enjoyment.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 3, p. 439, doi. 10.1177/00222437211002818
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- Publication type:
- Article
When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 686, doi. 10.1177/0022243718800724
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- Publication type:
- Article
Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 540, doi. 10.1509/jmr.14.0012
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- Publication type:
- Article
Return on Service Amenities.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364
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- Publication type:
- Article
When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices.
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- Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 450, doi. 10.1509/jmkr.45.4.450
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- Publication type:
- Article
Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?
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- Journal of Public Policy & Marketing, 2021, v. 40, n. 1, p. 27, doi. 10.1177/0743915620950676
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- Publication type:
- Article
When the means justify the ends: effects of observability on the procedural fairness and distributive fairness of resource allocations.
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- Journal of Behavioral Decision Making, 2006, v. 19, n. 4, p. 303, doi. 10.1002/bdm.527
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- Publication type:
- Article
Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 1, p. 103, doi. 10.1509/jm.15.0369
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- Publication type:
- Article
Partitioning cash flows to overcome retailer aversion to stocking new products.
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- Decision Sciences, 2022, v. 53, n. 6, p. 1048, doi. 10.1111/deci.12509
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- Publication type:
- Article
Family responses to resource scarcity.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1351, doi. 10.1007/s11747-022-00882-7
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- Publication type:
- Article
On the strategic use of product scarcity in marketing.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1203, doi. 10.1007/s11747-023-00976-w
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- Publication type:
- Article
Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 212, doi. 10.1007/s11747-017-0550-9
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- Publication type:
- Article
The substitution strategy dilemma: substitute selection versus substitute effectiveness.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 130, doi. 10.1007/s11747-017-0549-2
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- Publication type:
- Article
Choosing options for products: the effects of mixed bundling on consumers' inferences and choices.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 423, doi. 10.1007/s11747-007-0083-8
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- Publication type:
- Article
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 431, doi. 10.1509/jmkr.2005.42.4.431
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- Publication type:
- Article