Found: 12
Select item for more details and to access through your institution.
MARKETING RESEARCH IN THE 21ST CENTURY: OPPORTUNITIES AND CHALLENGES.
- Published in:
- REMark: Revista Brasileira de Marketing, 2018, v. 17, n. 5, p. 666, doi. 10.5585/bjm.v17i5.4173
- By:
- Publication type:
- Article
PESQUISA EM MARKETING NO SÉCULO XXI: OPORTUNIDADES E DESAFIOS.
- Published in:
- REMark: Revista Brasileira de Marketing, 2018, v. 17, n. 5, p. 682, doi. 10.5585/bjm.v17i5.4173
- By:
- Publication type:
- Article
PLS‐SEM: Prediction‐oriented solutions for HRD researchers.
- Published in:
- Human Resource Development Quarterly, 2023, v. 34, n. 1, p. 91, doi. 10.1002/hrdq.21466
- By:
- Publication type:
- Article
STAR MARKETER'S IMPACT ON THE MARKET STRATEGY CHOICE.
- Published in:
- Management: Journal of Contemporary Management Issues, 2017, v. 22, n. 2, p. 1
- By:
- Publication type:
- Article
Evaluating E-Book Effectiveness and the Impact on Student Engagement.
- Published in:
- Journal of Marketing Education, 2022, v. 44, n. 1, p. 54, doi. 10.1177/02734753211035162
- By:
- Publication type:
- Article
The Robustness of PLS Across Disciplines.
- Published in:
- Academy of Business Journal, 2017, p. 47
- By:
- Publication type:
- Article
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember.
- Published in:
- International Journal of Market Research, 2021, v. 63, n. 6, p. 693, doi. 10.1177/14707853211052183
- By:
- Publication type:
- Article
Developing Business Acumen in Chinese Business School Graduates.
- Published in:
- Journal of Emerging Knowledge on Emerging Markets (JEKEM), 2012, v. 4, p. 2, doi. 10.7885/1946-651X.1091
- By:
- Publication type:
- Article
REFLEXÕES PÓS-PANDEMIA SOBRE DESAFIOS E OPORTUNIDADES PARA PESQUISA DE MARKETING NO SÉCULO XXI.
- Published in:
- Revista Inteligência Competitiva, 2022, v. 12, n. 1, p. 1, doi. 10.24883/IberoamericanIC.v12i.2022.e0411
- By:
- Publication type:
- Article
An assessment of the use of partial least squares structural equation modeling in marketing research.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 414, doi. 10.1007/s11747-011-0261-6
- By:
- Publication type:
- Article
REDEFINING THE SALES CALL: THE BUYER'S PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2023, v. 33, n. 1, p. 1
- By:
- Publication type:
- Article
PLS-SEM: THE HOLY GRAIL FOR ADVANCED ANALYSIS.
- Published in:
- Marketing Management Journal, 2018, v. 28, n. 1, p. 1
- By:
- Publication type:
- Article