Found: 22
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Targeting Revenue Leaders for a New Product.
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- Journal of Marketing, 2013, v. 77, n. 3, p. 65, doi. 10.1509/jm.11.0428
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- Article
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value.
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- Journal of Marketing, 2006, v. 70, n. 3, p. 5, doi. 10.1509/jmkg.70.3.5
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- Article
Corporate Rebranding and Its Meaning - Theory Perspective.
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- Management Issues / Problemy Zarządzania, 2021, v. 19, n. 1, p. 76, doi. 10.7172/1644-9584.91.6
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- Article
A social network analysis of customer-level revenue distribution.
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- Marketing Letters, 2011, v. 22, n. 1, p. 15, doi. 10.1007/s11002-009-9099-9
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- Article
RAPPROCHEMENT ENTRE LE MARKETING ET L'ADMINISTRATION PUBLIQUE : VERS UNE COMPRÉHENSION GLOBALE DU POTENTIEL DU MARKETING PUBLIC.
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- Revue Française du Marketing, 2009, n. 224, p. 49
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- Article
UTILISATION ET POTENTIEL COMMERCIAL DES HYPERRÉALITÉS : UNE ANALYSE QUALITATIVE DE SECOND LIFE.
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- Revue Française du Marketing, 2009, n. 222, p. 69
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- Publication type:
- Article
Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution.
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- Journal of Interactive Marketing, 2020, v. 51, p. 1, doi. 10.1016/j.intmar.2020.06.001
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- Article
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House.
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- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 270, doi. 10.1016/j.intmar.2013.09.008
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- Publication type:
- Article
Guest Editorial: Business Ethics in the Era of Artificial Intelligence.
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- Journal of Business Ethics, 2022, v. 178, n. 4, p. 867, doi. 10.1007/s10551-022-05060-x
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- Article
The Abandonment of Unprofitable Customer Relationships: An Analysis of Emotional Reactions.
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- Advances in Consumer Research, 2011, v. 38, p. 787
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- Article
Investigation of Differences in Diffusion Between Positive and Negative Word-of-Mouth.
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- Advances in Consumer Research, 2011, v. 38, p. 738
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- Article
Consumers, Companies and Virtual Social Worlds: A Qualitative Analysis of Second Life.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 873
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- Article
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
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- California Management Review, 2020, v. 63, n. 1, p. 5, doi. 10.1177/0008125620958166
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- Publication type:
- Article
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence.
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- California Management Review, 2019, v. 61, n. 4, p. 5, doi. 10.1177/0008125619864925
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- Article
Seeding, Referral, and Recommendation: CREATING PROFITABLE WORD-OF-MOUTH PROGRAMS.
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- California Management Review, 2017, v. 59, n. 2, p. 68, doi. 10.1177/0008125617697943
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- Article
DES CLIENTS À DEUX VITESSES.
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- Décisions Marketing, 2008, n. 51, p. 77, doi. 10.7193/dm.051.77.81
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- Article
Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction.
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- Journal of Product Innovation Management, 2007, v. 24, n. 2, p. 101, doi. 10.1111/j.1540-5885.2007.00237.x
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- Article
Toward a Parsimonious Definition of Traditional and Electronic Mass Customization.
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- Journal of Product Innovation Management, 2006, v. 23, n. 2, p. 168, doi. 10.1111/j.1540-5885.2006.00190.x
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- Publication type:
- Article
Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 62, doi. 10.1177/0022242918817000
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- Article
When the road is rocky: Investigating the role of vulnerability in consumer journeys.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1045, doi. 10.1007/s11747-024-01011-2
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- Article
Guest Editorial: Responsible Research in Marketing.
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- 2022
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- Publication type:
- Editorial
Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 270, doi. 10.1007/s11747-019-00683-5
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- Article