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Shopping with Other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 102, doi. 10.1177/002224299906300207
- By:
- Publication type:
- Article
In Memoriam.
- Published in:
- 1999
- By:
- Publication type:
- Obituary
Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 31, doi. 10.1177/002224299806200203
- By:
- Publication type:
- Article
Lost in the Library.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
Sales Force Management/ Sales Management/ Sales Management...
- Published in:
- 1984
- By:
- Publication type:
- Book Review
"A POLITICS OF MARKETS AND A MARKET OF POLITICS"
- Published in:
- 1984
- By:
- Publication type:
- Book Review
Contemporary Advertising/Advertising and Communication Management.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
RECENT RETAILING TEXTBOOKS.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
Theory Construction in Marketing.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
Marketplace Canada.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
Marketing Theory.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
Big Business Blunders/Marketing Mistakes.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
Strategic Marketing/Strategic Marketing Decisions.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
The Art and Science of Negotiation.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
THE MOVING TARGET.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
From The Editor.
- Published in:
- 1983
- By:
- Publication type:
- Editorial
THE DEPARTMENT OF COMMERCE-WHEN A GIANT SPEAKS.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
A COMPARATIVE EVALUATION OF CURRENT RETAILING TEXTS.
- Published in:
- 1982
- By:
- Publication type:
- Book Review
Showing Off in America.
- Published in:
- 1982
- By:
- Publication type:
- Book Review
Cases in Public and Nonprofit Marketing/ Readings in Public and Nonprofit Marketing/ Marketing for Nonprofit Organizations...
- Published in:
- 1982
- By:
- Publication type:
- Book Review
Competitive Strategy.
- Published in:
- 1982
- By:
- Publication type:
- Book Review
New Rules.
- Published in:
- 1982
- By:
- Publication type:
- Book Review
Research in Marketing.
- Published in:
- 1982
- By:
- Publication type:
- Book Review
A SELECTED AND ANNOTATED BIBLIOGRAPHY OF MARKETING THEORY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
DISTRIBUTION CHANNELS: BEHAVIORAL DIMENSIONS.
- Published in:
- 1970
- By:
- Publication type:
- Book Review
Who Does the Work of Retailing?
- Published in:
- Journal of Marketing, 1964, v. 28, n. 3, p. 18, doi. 10.2307/1249151
- By:
- Publication type:
- Article
22. Theories in Marketing.
- Published in:
- 1962
- By:
- Publication type:
- Abstract
10. Foreign Marketing.
- Published in:
- 1962
- By:
- Publication type:
- Abstract
11. Governmental Relationships to Marketing.
- Published in:
- 1962
- By:
- Publication type:
- Abstract
5. Consumer Analysis.
- Published in:
- 1962
- By:
- Publication type:
- Abstract
19. Retailing.
- Published in:
- 1962
- By:
- Publication type:
- Abstract
ECONOMICS AND AMERICAN INDUSTRY.
- Published in:
- 1962
- By:
- Publication type:
- Book Review
22. THEORIES IN MARKETING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
20. SALES MANAGEMENT AND SELLING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
19. RETAILING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
17. PRICING AND PRICE POLICIES.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
15. MARKETING EDUCATION.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
14. MARKETING MANAGEMENT.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
10. FOREIGN MARKETING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
8. FINANCING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
11. GOVERNMENTAL RELATIONSHIPS TO MARKETING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
1. ADVERTISING AND SALES PROMOTION.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
18. RESEARCH AND RESEARCH TECHNIQUES.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
22. THEORIES IN MARKETING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
14. MARKETING MANAGEMENT.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
11. GOVERNMENTAL RELATIONSHIP TO MARKETING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
10. FOREIGN MARKETING.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
5. CONSUMER ANALYSIS.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
6. COSTS AND EFFICIENCY.
- Published in:
- 1961
- By:
- Publication type:
- Abstract
1. ADVERTISING AND SALES PROMOTION.
- Published in:
- 1961
- By:
- Publication type:
- Abstract