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Beware of Sore Losers! Crowdsourcing Might Have Backfiring Effects Among Participants.
- Published in:
- Marketing Review St. Gallen, 2022, n. 6, p. 22
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- Article
The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 525, doi. 10.1509/jmr.15.0244
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- Publication type:
- Article
I Didn't Win! An Overlooked Downside of Crowdsourcing?
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 42, doi. 10.1177/10949968231184417
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- Publication type:
- Article