Found: 6
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Soda Taxes and Marketing Conduct.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 393, doi. 10.1177/00222437231195551
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- Publication type:
- Article
Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 753, doi. 10.1509/jmr.14.0193
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- Publication type:
- Article
From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling.
- Published in:
- European Management Review, 2021, v. 18, n. 3, p. 197, doi. 10.1111/emre.12452
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- Publication type:
- Article
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 19, doi. 10.1177/10949968231173885
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- Publication type:
- Article
A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 5, p. 698, doi. 10.1177/00222429231152181
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- Publication type:
- Article
Evaluating the Effectiveness of Retailer-Themed Super Saver Events.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 92, doi. 10.1177/0022242919896334
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- Publication type:
- Article