The Conflict Between Partnership and Fairness in the Decision of Whom to Help.
- Published in:
- Journal of Business Ethics, 2023, v. 183, n. 4, p. 1173, doi. 10.1007/s10551-022-05068-3
- By:
- Publication type:
- Article
Works by Gunasti, Kunter
Results: 23
1
2
Cumulative impact neglect in processing sequential changes.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 133, doi. 10.1002/jcpy.1294
- By:
- Publication type:
- Article
3
How and When Alphanumeric Brand Names Affect Consumer Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1177, doi. 10.1509/jmkr.47.6.1177
- By:
- Publication type:
- Article
4
Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet.
- Published in:
- Journal of Public Policy & Marketing, 2007, v. 26, n. 2, p. 162, doi. 10.1509/jppm.26.2.162
- By:
- Publication type:
- Article
5
How language affects consumers' processing of numerical cues.
- Published in:
- Journal of Consumer Behaviour, 2021, v. 20, n. 2, p. 460, doi. 10.1002/cb.1876
- By:
- Publication type:
- Article
6
The Effects of Reaching Numerical Roundness on Consumer Subgoals.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 412
- By:
- Publication type:
- Article
7
The Effects of Duodecimal and Hexadecimal Benchmarks on Package Size Evaluations.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 606
- By:
- Publication type:
- Article
8
Gift Cards and the Social Relationship.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
9
Mere-Alignability of Alphanumeric Brand Names: How Exposure To Mercedes C350 Affects The Choice Between BMW 335I and BMW 330I.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
10
Authenticity is in the Eye of the Beholder: From Changes in Attitudes and Preferences to Placebo Effects.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
11
A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 864
- By:
- Publication type:
- Article
12
Choice with Inference is Different From Choice without Inference.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 814
- By:
- Publication type:
- Article
13
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 748
- By:
- Publication type:
- Article
14
Choice With Inference is Different from Choice without Inference.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 375
- By:
- Publication type:
- Article
15
How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 374
- By:
- Publication type:
- Article
16
Nonverbal Peer Feedback and User Contribution in Online Forums: Experimental Evidence of the Role of Attribution and Emotions.
- Published in:
- Journal of the Association for Information Systems, 2024, v. 25, n. 2, p. 267, doi. 10.17705/1jais.00840
- By:
- Publication type:
- Article
17
IMPACT OF GAMIFICATION ON PERCEPTIONS OF WORD-OF-MOUTH CONTRIBUTORS AND ACTIONS OF WORD-OF-MOUTH CONSUMERS.
- Published in:
- MIS Quarterly, 2020, v. 44, n. 4, p. 1987, doi. 10.25300/MISQ/2020/13726
- By:
- Publication type:
- Article
18
Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research.
- Published in:
- Journal of Consumer Research, 2025, v. 51, n. 6, p. 1252, doi. 10.1093/jcr/ucae042
- By:
- Publication type:
- Article
19
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 5, p. 823, doi. 10.1086/593684
- By:
- Publication type:
- Article
20
Consumer misestimations of small recurring changes vs. a single large lump sum.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 605, doi. 10.1007/s11002-023-09669-4
- By:
- Publication type:
- Article
21
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions.
- Published in:
- Marketing Letters, 2019, v. 30, n. 2, p. 207, doi. 10.1007/s11002-019-09492-w
- By:
- Publication type:
- Article
22
How competitor brand names affect within-brand choices.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 715, doi. 10.1007/s11002-015-9374-x
- By:
- Publication type:
- Article
23
Consumer reactions to round numbers in brand names.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 309, doi. 10.1007/s11002-014-9337-7
- By:
- Publication type:
- Article