Works matching AU Guitart, Ivan A.
1
- International Journal of Advertising, 2019, v. 38, n. 1, p. 154, doi. 10.1080/02650487.2018.1473023
- Guitart, Ivan A.;
- Hervet, Guillaume;
- Hildebrand, Diogo
- Article
2
- Journal of Interactive Marketing, 2025, v. 60, n. 2, p. 196, doi. 10.1177/10949968241266828
- Béal, Mathieu;
- Lécuyer, Charlotte;
- Guitart, Ivan
- Article
3
- Schmalenbach Journal of Business Research (SBUR), 2024, v. 76, n. 1, p. 1, doi. 10.1007/s41471-023-00175-x
- Guitart, Ivan A.;
- Schwaiger, Manfred;
- Eberhardt, Johanna
- Article
4
- 2025
- Stremersch, Stefan;
- Cabooter, Elke;
- Guitart, Ivan A.;
- Camacho, Nuno
- Literature Review
5
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 753, doi. 10.1007/s11747-019-00691-5
- Guitart, Ivan A.;
- Hervet, Guillaume;
- Gelper, Sarah
- Article
6
- Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 299, doi. 10.1177/0022243720962505
- Guitart, Ivan A.;
- Stremersch, Stefan
- Article
