Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 7, p. 1725, doi. 10.1002/mar.22201
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- Publication type:
- Article
Works by Gu, Chenyan
Results: 5
1
2
EFFECTS OF CONSUMER SOCIAL INTERACTION ON TRUST IN ONLINE GROUP-BUYING CONTEXTS: AN EMPIRICAL STUDY IN CHINA.
- Published in:
- Journal of Electronic Commerce Research, 2015, v. 16, n. 1, p. 1
- By:
- Publication type:
- Article
3
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2024, v. 19, n. 3, p. 2218, doi. 10.3390/jtaer19030108
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- Publication type:
- Article
4
Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon–Feminine Stereotype.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2023, v. 18, n. 3, p. 1637, doi. 10.3390/jtaer18030083
- By:
- Publication type:
- Article
5
State of Health Estimation of Li-Ion Battery via Incremental Capacity Analysis and Internal Resistance Identification Based on Kolmogorov–Arnold Networks.
- Published in:
- Batteries, 2024, v. 10, n. 9, p. 315, doi. 10.3390/batteries10090315
- By:
- Publication type:
- Article