Selbstscanning -- Instrument im Einzelhandel?
- Published in:
- Marketing Review St. Gallen, 2019, n. 4, p. 36
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- Article
Works matching AU Groeppel-Klein, Andrea
Results: 43
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'Der Kunde ist König' - Subjektiv empfundene Kundendominanz als Erfolgsfaktor.
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- Marketing Review St. Gallen, 2010, v. 27, n. 3, p. 32, doi. 10.1007/s11621-010-0044-3
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- Article
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The impact of age stereotypes on elderly consumers’ self-efficacy and cognitive performance.
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- Journal of Strategic Marketing, 2017, v. 25, n. 3, p. 211, doi. 10.1080/0965254X.2017.1299787
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- Article
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Design of Cues on Supply Chain Encryption through Blockchain Technology and Animal Welfare Compliance on Meat Product Packaging.
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- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 3, p. 38, doi. 10.15358/0344-1369-2023-3-38
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- Article
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(Hedonic) Shopping Will Find a Way: The COVID-19 Pandemic and its Impact on Consumer Behavior.
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- Marketing ZFP - Journal of Research & Management, 2021, v. 43, n. 1/2, p. 95, doi. 10.15358/0344-1369-2021-1-2-95
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- Article
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Do Sustainability Labels Reinforce Health Claims And Vice Versa?
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- Marketing ZFP - Journal of Research & Management, 2020, v. 42, n. 2, p. 3, doi. 10.15358/0344-1369-2020-2-3
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- Article
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Avoiding Pitfalls in Experimental Research in Marketing.
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- Marketing ZFP - Journal of Research & Management, 2018, v. 40, n. 2, p. 58, doi. 10.15358/0344-1369-2018-2-58
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- Article
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Werbeunterbrechungen im angsterregenden Medienkontext.
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- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 4, p. 221, doi. 10.15358/0344-1369_2014_4_221
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- Article
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Space Utilisation and Retail Store Image: How the Arrangement of Organic Foods Impacts on the Overall Image of Retail Stores.
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- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 2, p. 69, doi. 10.15358/0344-1369_2014_2_69
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- Article
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Die Ansprache von Materialismus in der Werbung für Finanzdienstleistungsunternehmen.
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- Marketing ZFP - Journal of Research & Management, 2012, p. 3
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- Article
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Ausblick und Rückblick.
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- Marketing ZFP - Journal of Research & Management, 2011, p. 1
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Editorial.
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- Marketing ZFP - Journal of Research & Management, 2010, p. 1
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Editorial.
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- Marketing ZFP - Journal of Research & Management, 2010, p. 1
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Editorial.
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- Marketing ZFP - Journal of Research & Management, 2010, p. 1
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Editorial „Die ich rief, die Geister...".
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- Marketing ZFP - Journal of Research & Management, 2010, p. 1
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- Article
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Editorial.
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- Marketing ZFP - Journal of Research & Management, 2009, p. 1
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Editorial.
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- Marketing ZFP - Journal of Research & Management, 2009, p. 1
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Editorial.
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- Marketing ZFP - Journal of Research & Management, 2009, p. 1
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- Article
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Wenn doppelt (nicht) besser hält: Kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?
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- Marketing ZFP - Journal of Research & Management, 2007, p. 1
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- Article
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Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour.
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- International Review of Retail, Distribution & Consumer Research, 2008, v. 18, n. 2, p. 149, doi. 10.1080/09593960701868266
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- Article
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Consumer acceptance of the mobile Internet.
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- Marketing Letters, 2012, v. 23, n. 4, p. 917, doi. 10.1007/s11002-012-9206-1
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- Article
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Implicit and explicit attitudes to sponsors and ambushers.
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- European Sport Management Quarterly, 2012, v. 12, n. 5, p. 477, doi. 10.1080/16184742.2012.703682
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- Article
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The Attractiveness of National and International Football Leagues: Perspectives of Fans of “Star Clubs” and “Underdogs”.
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- European Sport Management Quarterly, 2010, v. 10, n. 2, p. 127, doi. 10.1080/16184740903563406
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- Article
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"You'll Never Walk Alone"-How Loyal Are Soccer Fans to Their Clubs When They Are Struggling Against Relegation?
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- Journal of Sport Management, 2010, v. 24, n. 6, p. 649, doi. 10.1123/jsm.24.6.649
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- Article
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Consumers' Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
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- Journal of Advertising, 2023, v. 52, n. 4, p. 523, doi. 10.1080/00913367.2022.2154721
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- Article
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Understanding the Influence of Chatbot Human-Likeness on User Satisfaction in Erroneous Customer-Chatbot Interactions.
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- Marketing ZFP - Journal of Research & Management, 2024, v. 46, n. 2, p. 20, doi. 10.15358/0344-1369-2024-2-20
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Consumers’ Responses to Human-like vs. Cartoon-Like Designed Virtual Models: The Role of Psychological Distance and Message Focus.
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- Advances in Consumer Research, 2022, v. 50, p. 353
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- Article
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Effects of Personalization and Ad Algorithm Disclosure on Perceived Creepiness.
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- Advances in Consumer Research, 2022, v. 50, p. 208
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- Article
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The Impact of Shopping Environment and Type of Data on Consumers’ Willingness to Disclose Sensitive Data.
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- Advances in Consumer Research, 2019, v. 47, p. 395
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Life-changing Events Foster Favorable Responses to New Products.
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- 2014
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- Abstract
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Healthful Food Decision-Making at the Point of Purchase: An Update on Nutrition Labeling.
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- 2013
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- Abstract
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The Traffic Light Colors Red and Green in the Context of Healthy Food Decision-Making.
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- 2012
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- Abstract
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CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships.
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- 2011
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- Abstract
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Revealing an Advertising Myth: How Supportive is Editorial Support?
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- 2011
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- Abstract
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The Influence of Front-of-Pack Nutrition Labels on Consumers’ Food Choices at the Point of Purchase and the Point of Consumption.
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- 2011
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- Abstract
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The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective.
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- Advances in Consumer Research, 2008, v. 35, p. 868
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- Article
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Pretty Woman or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped by Fairy Tale Archetypes--Results from Two Experimental Studies.
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- Advances in Consumer Research, 2006, v. 33, n. 1, p. 163
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- Article
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Arousal as a Driving Force for Decision-Making--Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale.
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- Advances in Consumer Research, 2005, v. 32, n. 1, p. 429
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- Article
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'Minding the Mall': Do We Remember What We See?
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- Advances in Consumer Research, 2003, v. 30, n. 1, p. 56
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- Article
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The Role of Customers' Arousal for Retail Stores--Results from An Experimental Pilot Study Using Electrodermal Activity as Indicator.
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- Advances in Consumer Research, 2001, v. 28, n. 1, p. 412
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- Article
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Healthful Food Decision Making in Response to Traffic Light Color-Coded Nutrition Labeling.
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- Journal of Public Policy & Marketing, 2014, v. 33, n. 1, p. 65, doi. 10.1509/jppm.12.091
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- Article
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Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims.
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- Nutrients, 2019, v. 11, n. 3, p. 539, doi. 10.3390/nu11030539
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- Article
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Behavioural effects of directive cues on front-of-package nutrition information: the combination matters!
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- Public Health Nutrition, 2014, v. 17, n. 9, p. 2115, doi. 10.1017/S136898001300219X
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- Publication type:
- Article