How Visual Brand Identity Shapes Consumer Response.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689
- By:
- Publication type:
- Article
Works by Griffin, W. Glenn
Results: 8
1
2
The effectiveness of fear appeals in 'green' advertising: An analysis of creative, consumer, and source variables.
- Published in:
- Journal of Marketing Communications, 2017, v. 23, n. 5, p. 473, doi. 10.1080/13527266.2017.1290671
- By:
- Publication type:
- Article
3
The Face of the Brand: How Art Directors Understand Visual Brand Identity.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 4, p. 318, doi. 10.1080/00913367.2013.867824
- By:
- Publication type:
- Article
4
FROM PERFORMANCE TO MASTERY.
- Published in:
- Journal of Advertising, 2008, v. 37, n. 4, p. 95, doi. 10.2753/JOA0091-3367370408
- By:
- Publication type:
- Article
5
A call for a more informed approach: Motivating creative students to do their best work.
- Published in:
- Journal of Advertising Education, 2001, v. 5, n. 2, p. 43, doi. 10.1177/109804820100500207
- By:
- Publication type:
- Article
6
A Content Analysis of Experimental Technologies in Award-Winning Creative Strategies.
- Published in:
- Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 145, doi. 10.1080/15252019.2016.1209447
- By:
- Publication type:
- Article
7
New Media, Same (Fascinating) Process.
- Published in:
- 2009
- By:
- Publication type:
- Opinion
8
The impact of IMC on advertising and public relations education.
- Published in:
- Journalism & Mass Communication Educator, 1998, v. 53, n. 2, p. 4, doi. 10.1177/107769589805300201
- By:
- Publication type:
- Article