Works matching AU Grewal, Rajdeep


Results: 79
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    Soda Taxes and Marketing Conduct.

    Published in:
    Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 393, doi. 10.1177/00222437231195551
    By:
    • Keller, Kristopher O.;
    • Guyt, Jonne Y.;
    • Grewal, Rajdeep
    Publication type:
    Article
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    Attribute-Level Heterogeneity.

    Published in:
    Management Science, 2015, v. 61, n. 4, p. 885, doi. 10.1287/mnsc.2014.1898
    By:
    • Ebbes, Peter;
    • Liechty, John C.;
    • Grewal, Rajdeep
    Publication type:
    Article
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    Hybrid strategic groups.

    Published in:
    Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2008, v. 29, n. 3, p. 293, doi. 10.1002/smj.658
    By:
    • DeSarbo, Wayne S.;
    • Grewal, Rajdeep
    Publication type:
    Article
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    The Chief Marketing Officer Matters!

    Published in:
    Journal of Marketing, 2015, v. 79, n. 3, p. 1, doi. 10.1509/jm.14.0244
    By:
    • Germann, Frank;
    • Ebbes, Peter;
    • Grewal, Rajdeep
    Publication type:
    Article
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    Supplier-Selected Referrals.

    Published in:
    Journal of Marketing, 2014, v. 78, n. 2, p. 34, doi. 10.1509/jm.11.0173
    By:
    • Hada, Mahima;
    • Grewal, Rajdeep;
    • Lilien, Gary L.
    Publication type:
    Article
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