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Ratios in Proportion: What Should the Shape of the Package Be?
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 95, doi. 10.1509/jmkg.70.2.095
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- Article
Competition between auctions.
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- Marketing Letters, 2008, v. 19, n. 3/4, p. 431, doi. 10.1007/s11002-008-9037-2
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- Article
Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions.
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- Marketing Letters, 2005, v. 16, n. 3/4, p. 401, doi. 10.1007/s11002-005-5901-5
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- Article
Auctions: Research Opportunities in Marketing.
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- Marketing Letters, 2002, v. 13, n. 3, p. 281, doi. 10.1023/A:1020399513113
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- Article
Examining Medical Decision Making from a Marketing Perspective.
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- Marketing Letters, 1997, v. 8, n. 3, p. 361, doi. 10.1023/A:1007979923514
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- Article
Using Connoisseurs to Predict Mass Tastes.
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- Marketing Letters, 1989, v. 1, n. 1, p. 47, doi. 10.1007/BF00436148
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- Article
MEASURING EXTREME RESPONSE STYLE.
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- Public Opinion Quarterly, 1992, v. 56, n. 3, p. 328, doi. 10.1086/269326
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- Publication type:
- Article
The Impact of Discrete Bidding and Bidder Aggressiveness on Sellers' Strategies in Open English Auctions: Reserves and Covert Shilling.
- Published in:
- Marketing Science, 2000, v. 19, n. 3, p. 244, doi. 10.1287/mksc.19.3.244.11798
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- Article
THE IMPACT OF REFERENCE PRICE EFFECTS ON THE PROFITABILITY OF PRICE PROMOTIONS.
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- Marketing Science, 1995, v. 14, n. 1, p. 82, doi. 10.1287/mksc.14.1.82
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- Publication type:
- Article
Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 530, doi. 10.1509/jmr.13.0606
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- Article
Divide and Prosper: Consumers' Reactions to Partitioned Prices.
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- Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 453, doi. 10.2307/3152164
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- Article
Improving rating scale measures by detecting and...
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 176, doi. 10.2307/3172568
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- Publication type:
- Article
Reserves, Regret, and Rejoicing in Open English Auctions.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 264, doi. 10.1086/422106
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- Article
Reasons for Substantial Delay in Consumer Decision Making.
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- Journal of Consumer Research, 1995, v. 22, n. 2, p. 186, doi. 10.1086/209444
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- Publication type:
- Article
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games.
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- Journal of Consumer Research, 1984, v. 11, n. 2, p. 728, doi. 10.1086/209009
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- Publication type:
- Article
Not All That Glitters is Golden: The Impact of Procedural-Fairness Perceptions on Consumer Satisfaction with Favorable Outcomes.
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- 2014
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- Publication type:
- Abstract
Putting the Customer Back into Customer Relationship Management (CRM).
- Published in:
- Advances in Consumer Research, 2002, v. 29, n. 1, p. 357
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- Article
Causes of Delay in Consumer Decision Making: An Exploratory Study.
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- Advances in Consumer Research, 1991, v. 18, n. 1, p. 470
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- Publication type:
- Article
The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 1, p. 105, doi. 10.1016/j.jcps.2015.04.006
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- Publication type:
- Article
Combining Buy-in Penalties with Commissions at Auction Houses.
- Published in:
- Management Science, 1996, v. 42, n. 4, p. 529, doi. 10.1287/mnsc.42.4.529
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- Article
Guarantees in Auctions: The Auction House as Negotiator and Managerial Decision Maker.
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- Management Science, 1993, v. 39, n. 9, p. 1130, doi. 10.1287/mnsc.39.9.1130
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- Publication type:
- Article
Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions.
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- Journal of Marketing, 2016, v. 80, n. 2, p. 80, doi. 10.1509/jm.13.0190
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- Article
Note on "Guarantees in Auctions: The Auction House as Negotiator and Managerial Decision Maker"
- Published in:
- Management Science, 2002, v. 48, n. 12, p. 1640, doi. 10.1287/mnsc.48.12.1640.441
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- Publication type:
- Article