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  • Thinking Causally APPLY SCIENTIFIC REASONING TO IMPROVE THE QUALITY OF YOUR DECISIONS.

    Published in:
    Marketing Research, 2012, v. 24, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Quest for Balance.

    Published in:
    Marketing Research, 2012, v. 24, n. 3, p. 28
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • From Information to Theory.

    Published in:
    2012
    By:
    • Grapentine, Terry H.;
    • Teas, R. Kenneth
    Publication type:
    Opinion

  • A Feeling for the Consumer.

    Published in:
    Marketing Research, 2011, v. 23, n. 3, p. 30
    By:
    • Grapentine, Terry H.
    Publication type:
    Article

  • tAmiNg the trouble mAker.

    Published in:
    Marketing Research, 2010, v. 22, n. 4, p. 14
    By:
    • Grapentine, Terry H.
    Publication type:
    Article

  • The Causation Conundrum.

    Published in:
    Marketing Research, 2010, v. 22, n. 4, p. 32
    By:
    • Grapentine, Terry H.
    Publication type:
    Article

  • We Need to Combine Theory with Practice.

    Published in:
    Marketing Research, 2010, v. 22, n. 2, p. 30
    By:
    • Grapentine, Terry H.
    Publication type:
    Article

  • What Really Affects Behavior?

    Published in:
    Marketing Research, 2009, v. 21, n. 4, p. 12
    By:
    • GRAPENTINE, TERRY H.;
    • WEAVER, DIANNE ALTMAN
    Publication type:
    Article

  • What's Really Important?

    Published in:
    Marketing Research, 2008, v. 20, n. 2, p. 14
    By:
    • Grapentine, Terry;
    • Teas, R. Kenneth
    Publication type:
    Article

  • Unconventional Wisdom.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 27
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Bedsheets built for two.

    Published in:
    Marketing Research, 2006, v. 18, n. 2, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • MARKETING M I X.

    Published in:
    Marketing Research, 2006, v. 18, n. 2, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Museum of food failure.

    Published in:
    Marketing Research, 2006, v. 18, n. 2, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Your own wi-fi "skybox.".

    Published in:
    Marketing Research, 2006, v. 18, n. 2, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Say cheese.

    Published in:
    Marketing Research, 2006, v. 18, n. 2, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Street smart.

    Published in:
    Marketing Research, 2006, v. 18, n. 2, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • The Right Questions.

    Published in:
    Marketing Research, 2006, v. 18, n. 1, p. 16
    By:
    • Weaver, Dianne Altman;
    • Grapentine, Terry H.
    Publication type:
    Article

  • Watch and Learn Is A Good Method.

    Published in:
    2006
    By:
    • Grapentine, Terry
    Publication type:
    Letter

  • MARKETING MIX.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Get it together.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Don't cell yourself short.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Take it personally.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Unbearable business ethics.

    Published in:
    Marketing Research, 2005, v. 17, n. 2, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Against all Odds.

    Published in:
    Marketing Research, 2005, v. 17, n. 2, p. 32
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Clumsy discovery.

    Published in:
    Marketing Research, 2005, v. 17, n. 1, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • David vs. Goliath.

    Published in:
    Marketing Research, 2005, v. 17, n. 1, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Sweatshirt sounds.

    Published in:
    Marketing Research, 2005, v. 17, n. 1, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Movies in motion.

    Published in:
    Marketing Research, 2005, v. 17, n. 1, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Pick and choose.

    Published in:
    Marketing Research, 2005, v. 17, n. 1, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • To buy or not to buy.

    Published in:
    Marketing Research, 2005, v. 17, n. 1, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Positioning personified.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Actions speak louder than surveys.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Berry banana?

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Marketing dictionary.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Huppertz Wins Hardin Award.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 5
    By:
    • Chakrapani, Chuck;
    • Grapentine, Terry
    Publication type:
    Article

  • Learning from mistakes.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • The packaging experience.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • MR poll.

    Published in:
    Marketing Research, 2004, v. 16, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • MARKETING MIX.

    Published in:
    Marketing Research, 2004, v. 16, n. 2, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Refining the Research Microscope.

    Published in:
    Marketing Research, 2004, v. 16, n. 2, p. 15
    By:
    • Grapentine, Terry;
    • Klupp, Mary
    Publication type:
    Article

  • Grapentine Responds.

    Published in:
    2004
    By:
    • Grapentine, Terry
    Publication type:
    Letter

  • The need for speed.

    Published in:
    Marketing Research, 2004, v. 16, n. 1, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • To tell the truth.

    Published in:
    Marketing Research, 2004, v. 16, n. 1, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • WACKY WARNINGS.

    Published in:
    Marketing Research, 2004, v. 16, n. 1, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Fuzzy math.

    Published in:
    Marketing Research, 2004, v. 16, n. 1, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Lies, more lies, and focus groups.

    Published in:
    Marketing Research, 2004, v. 16, n. 1, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • From Hollywood to Vegas.

    Published in:
    Marketing Research, 2004, v. 16, n. 1, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Nuisance ratings?

    Published in:
    Marketing Research, 2004, v. 16, n. 1, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • All charged up.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Muddled median income.

    Published in:
    Marketing Research, 2003, v. 15, n. 4, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article