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The Role of Educational Television in Changing the Intergroup Attitudes of Children.
- Published in:
- Child Development, 1976, v. 47, n. 1, p. 277, doi. 10.2307/1128313
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- Publication type:
- Article
The Impact of Free and Exaggerated Prices on Perceived Quality of Services.
- Published in:
- Marketing Letters, 1991, v. 2, n. 2, p. 99, doi. 10.1007/BF00436031
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- Publication type:
- Article
Encouraging Use of Coupons to Stimulate Condom Purchase.
- Published in:
- American Journal of Public Health, 1999, v. 89, n. 12, p. 1866, doi. 10.2105/AJPH.89.12.1866
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- Publication type:
- Article
Condom-Carrying Behavior among College Students.
- Published in:
- 1997
- By:
- Publication type:
- Letter
The Sleepy Consumer and Variety Seeking.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 179, doi. 10.1177/0022243718811334
- By:
- Publication type:
- Article
Relaxation Increases Monetary Valuations.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 814, doi. 10.1509/jmkr.48.5.814
- By:
- Publication type:
- Article
Waiting for the Web: How Screen Color Affects Time Perception.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 215, doi. 10.1509/jmkr.41.2.215.28668
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- Publication type:
- Article
Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 186, doi. 10.1509/jmkr.39.2.186.19082
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- Publication type:
- Article
The Use of Visual Mental Imagery in New Product Design.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 18, doi. 10.2307/3151912
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- Publication type:
- Article
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 5, p. 709, doi. 10.1093/jcr/ucv049
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- Publication type:
- Article
Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis.
- Published in:
- Journal of Consumer Research, 2008, v. 35, n. 1, p. 36, doi. 10.1086/529533
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- Publication type:
- Article
Happy and Sad TV Programs: How They Affect Reactions to Commercials.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 387, doi. 10.1086/209122
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- Publication type:
- Article
The Effects of Commercials for Adult Products on Children.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 962, doi. 10.1086/209030
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- Publication type:
- Article
The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings.
- Published in:
- Journal of Consumer Research, 1984, v. 11, n. 2, p. 719, doi. 10.1086/209008
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- Publication type:
- Article
Behavioral Evidence of the Effects of Televised Food Messages on Children.
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 2, p. 200, doi. 10.1086/208913
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- Publication type:
- Article
Children's Responses to Repetitive Television Commercials.
- Published in:
- Journal of Consumer Research, 1980, v. 6, n. 4, p. 421, doi. 10.1086/208785
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- Publication type:
- Article
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 73, doi. 10.1086/208717
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- Publication type:
- Article
Some Unintended Consequences of TV Advertising to Children.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 1, p. 22, doi. 10.1086/208710
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- Publication type:
- Article
The Impact of Television Advertising on Children from Low Income Families.
- Published in:
- Journal of Consumer Research, 1977, v. 4, n. 2, p. 86, doi. 10.1086/208683
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- Publication type:
- Article
Children's Reactions to Television Advertising: An Experimental Approach.
- Published in:
- Journal of Consumer Research, 1974, v. 1, n. 2, p. 69, doi. 10.1086/208593
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- Publication type:
- Article
Facilitating and Rewarding Creativity During New Product Development.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 53, doi. 10.1509/jmkg.75.4.53
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- Publication type:
- Article
The Effects of Music In Advertising On Choice Behavior: A Classical Conditioning Approach.
- Published in:
- Journal of Marketing, 1982, v. 46, n. 1, p. 94, doi. 10.1177/002224298204600109
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- Publication type:
- Article
Hiding in the Crowd: Secrecy Compels Consumer Conformity.
- Published in:
- Journal of Consumer Research, 2022, v. 48, n. 6, p. 1032, doi. 10.1093/jcr/ucab036
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- Publication type:
- Article
Motivational determinants of transportation into marketing narratives
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 3, p. 306, doi. 10.1016/j.jcps.2010.06.017
- By:
- Publication type:
- Article
An Experiment on the Salience of Country-or-Origin in the Era of Global Brands.
- Published in:
- Journal of International Marketing, 1993, v. 1, n. 1, p. 57, doi. 10.1177/1069031X9300100105
- By:
- Publication type:
- Article
The Evaluation of Time-Dependent Attributes.
- Published in:
- Psychology & Marketing, 1996, v. 13, n. 1, p. 19, doi. 10.1002/(SICI)1520-6793(199601)13:1<19::AID-MAR2>3.0.CO;2-S
- By:
- Publication type:
- Article
Music, Music Videos, and Wear Out.
- Published in:
- Psychology & Marketing, 1993, v. 10, n. 1, p. 1, doi. 10.1002/mar.4220100102
- By:
- Publication type:
- Article
Effects of Color as an Executional Cue in Advertising: they're in the Shade.
- Published in:
- Management Science, 1997, v. 43, n. 10, p. 1387, doi. 10.1287/mnsc.43.10.1387
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- Publication type:
- Article
Heightening Adolescent Vigilance Toward Alcohol Advertising to Forestall Alcohol Use.
- Published in:
- Journal of Public Policy & Marketing, 2006, v. 25, n. 2, p. 147, doi. 10.1509/jppm.25.2.147
- By:
- Publication type:
- Article
Product Innovation and Teenage Alcohol Consumption: The Case of Wine Coolers.
- Published in:
- Journal of Public Policy & Marketing, 1994, v. 13, n. 2, p. 218
- By:
- Publication type:
- Article
Promiscuous or Confident? Attitudinal Ambivalence Toward Condom Purchase.
- Published in:
- Journal of Applied Social Psychology, 2005, v. 35, n. 4, p. 869, doi. 10.1111/j.1559-1816.2005.tb02150.x
- By:
- Publication type:
- Article
Identification of Key Beliefs Explaining Male Circumcision Motivation Among Adolescent Boys in Zimbabwe: Targets for Behavior Change Communication.
- Published in:
- AIDS & Behavior, 2018, v. 22, n. 2, p. 454, doi. 10.1007/s10461-016-1664-7
- By:
- Publication type:
- Article
The Adaptiveness of Unconscious Brand-Attribute Associations.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
Shape Matters: How does Logo Shape Inference Shape Consumer Judgments.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
Misrepresentation in the Consumer Context.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
Use of Visual Mental Imagery in New Product Design.
- Published in:
- 1999
- By:
- Publication type:
- Abstract
Breaking Out of the North American Box.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 6
- By:
- Publication type:
- Article
Preface.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. vi
- By:
- Publication type:
- Article
The Effects of Music in Conditioning Brand Preference: Replication and Extension.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 535
- By:
- Publication type:
- Article
OBSERVATIONS ON AWARENESS AND CONDITIONING.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 415
- By:
- Publication type:
- Article
THE EFFECTS OF TV MESSAGES FOR HIGH AND LOW NUTRITIONAL FOODS ON CHILDREN'S SNACK AND BREAKFAST FOOD CHOICES.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 540
- By:
- Publication type:
- Article
CHILDREN'S REACTIONS TO TELEVISION ADVERTISING FOR TOYS.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 115
- By:
- Publication type:
- Article