Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value‐in‐use subdimensions.
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- Psychology & Marketing, 2024, v. 41, n. 3, p. 610, doi. 10.1002/mar.21942
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- Article
Works matching AU Gonçalves, Helena Martins
Results: 4
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Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects.
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- Psychology & Marketing, 2023, v. 40, n. 3, p. 497, doi. 10.1002/mar.21756
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- Article
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Motivations for posting online reviews in the hotel industry.
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- Psychology & Marketing, 2018, v. 35, n. 11, p. 807, doi. 10.1002/mar.21136
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- Article
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The Role of Qualitative Research in Current Digital Social Media: Issues and Aspects- An Introduction.
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- Psychology & Marketing, 2016, v. 33, n. 12, p. 1023, doi. 10.1002/mar.20935
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