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What Is Quality? An Integrative Framework of Processes and States.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 1, doi. 10.1509/jm.09.0416
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- Article
Does Academic Research Help or Hurt MBA Programs?
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- Journal of Marketing, 2008, v. 72, n. 5, p. 31, doi. 10.1509/jmkg.72.5.031
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- Publication type:
- Article
The future of Marketing Letters.
- Published in:
- 2017
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- Publication type:
- Editorial
Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?
- Published in:
- Marketing Science, 2009, v. 28, n. 1, p. 166, doi. 10.1287/mksc.1080.0384
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- Publication type:
- Article
Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 717, doi. 10.1287/mksc.1070.0325
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- Publication type:
- Article
How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries.
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- Marketing Science, 2006, v. 25, n. 3, p. 230, doi. 10.1287/mksc.1050.0175
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- Publication type:
- Article
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 207, doi. 10.1287/mksc.1040.0057
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- Publication type:
- Article
Predicting Sales Takeoff for Whirlpool's New Personal Valet.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 182
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- Publication type:
- Article
Will it ever fly? Modeling the takeoff of really new consumer durables.
- Published in:
- Marketing Science, 1997, v. 16, n. 3, p. 256, doi. 10.1287/mksc.16.3.256
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- Publication type:
- Article
When do investors reward acquisitions and divestitures? The contrasting implications of normative and behavioral economic theories.
- Published in:
- Managerial & Decision Economics, 2018, v. 39, n. 2, p. 226, doi. 10.1002/mde.2898
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- Publication type:
- Article
Incorporating Quality Considerations in Merger Analysis: Why, What, When, and How?
- Published in:
- Antitrust Bulletin, 2018, v. 63, n. 2, p. 222, doi. 10.1177/0003603X18770064
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- Publication type:
- Article
Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 350, doi. 10.1509/jmkr.39.3.350.19112
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- Publication type:
- Article
Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 156, doi. 10.1509/jmkr.37.2.156.18732
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- Publication type:
- Article
Pioneer Advantage: Marketing Logic or Marketing Legend?
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 158, doi. 10.2307/3172825
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- Publication type:
- Article
Editorial: Relaunching Marketing Letters.
- Published in:
- 2020
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- Publication type:
- Editorial
Launching the Idea Corners section of Marketing Letters.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Insights from Senior Executives about Innovation in International Markets.
- Published in:
- Journal of Product Innovation Management, 2000, v. 17, n. 5, p. 326, doi. 10.1111/1540-5885.1750326
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- Publication type:
- Article
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 319, doi. 10.1177/00222429221129200
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- Publication type:
- Article
Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety.
- Published in:
- Management Science, 2002, v. 48, n. 9, p. 1175, doi. 10.1287/mnsc.48.9.1175.175
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- Publication type:
- Article
Critics' conformity to consumers in movie evaluation.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 864, doi. 10.1007/s11747-021-00816-9
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- Publication type:
- Article