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COGNITIVE GEOMETRY: AN ANALYSIS OF STRUCTURE UNDERLYING REPRESENTATIONS OF SIMILARITY.
- Published in:
- Marketing Science, 1991, v. 10, n. 3, p. 205, doi. 10.1287/mksc.10.3.205
- By:
- Publication type:
- Article
THE FORMATION OF KEY MARKETING VARIABLE EXPECTATIONS AND THEIR IMPACT ON FIRM PERFORMANCE: SOME EXPERIMENTAL EVIDENCE.
- Published in:
- Marketing Science, 1989, v. 8, n. 1, p. 18, doi. 10.1287/mksc.8.1.18
- By:
- Publication type:
- Article
Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 339, doi. 10.2307/3152221
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- Publication type:
- Article
Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 4, p. 509, doi. 10.2307/3172694
- By:
- Publication type:
- Article
OPENTV, INC.
- Published in:
- 1999
- By:
- Publication type:
- Case Study
SOME OBSERVATIONS ON CASE STUDIES IN JOURNAL OF INTERACTIVE MARKETING.
- Published in:
- 1999
- By:
- Publication type:
- Editorial
WINNING IN SMART MARKETS.
- Published in:
- 1999
- By:
- Publication type:
- Editorial
FROM THE EDITORS: THE ILLUSION OF PRIVACY AND COMPETITION FOR ATTENTION.
- Published in:
- 1998
- By:
- Publication type:
- Editorial
The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 1, p. 119, doi. 10.1086/209246
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- Publication type:
- Article
Experiments in Constrained Choice.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 96, doi. 10.1086/209096
- By:
- Publication type:
- Article
Multiattribute Perceptual Bias as Revealing of Preference Structure.
- Published in:
- Journal of Consumer Research, 1984, v. 11, n. 1, p. 510, doi. 10.1086/208987
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- Publication type:
- Article
LOCALLY RATIONAL DECISION MAKING: THE DISTRACTING EFFECT OF INFORMATION ON MANAGERIAL PERFORMANCE.
- Published in:
- Management Science, 1992, v. 38, n. 2, p. 212, doi. 10.1287/mnsc.38.2.212
- By:
- Publication type:
- Article
Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 4, p. 1, doi. 10.1177/002224299105500401
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- Publication type:
- Article
Marketing and Technology: A Strategic Coalignment.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 3, p. 1, doi. 10.2307/1251644
- By:
- Publication type:
- Article
Meta-Technologies and Innovation Leadership: WHY THERE MAY BE NOTHING NEW UNDER THE SUN.
- Published in:
- California Management Review, 2007, v. 50, n. 1, p. 120, doi. 10.2307/41166419
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- Publication type:
- Article
Measuring the Knower: TOWARDS A THEORY OF KNOWLEDGE EQUITY.
- Published in:
- California Management Review, 1998, v. 40, n. 3, p. 175, doi. 10.2307/41165949
- By:
- Publication type:
- Article
Consumer Behavior in High Technology Markets.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding