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THE INFLUENCES OF COACHES ON FAN ATTENDANCE: DO THEY MATTER?
- Published in:
- International Journal of Sport Management, 2009, v. 10, n. 1, p. 82
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- Article
From H-Town to Mo-Town: The Importance of Super Bowl Entertainment.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 223
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- Article
Toward a Better Understanding of College Athletic Donors: What Are the Primary Motives?
- Published in:
- Sport Marketing Quarterly, 2005, v. 14, n. 1, p. 18
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- Article
Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport.
- Published in:
- Journal of Sport Management, 2002, v. 16, n. 1, p. 54, doi. 10.1123/jsm.16.1.54
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- Article
Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity.
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- Journal of Sport Management, 2001, v. 15, n. 4, p. 297, doi. 10.1123/jsm.15.4.297
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- Article
A Conceptual Framework for Assessing Brand Equity in Division I College Athletics.
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- Journal of Sport Management, 1998, v. 12, n. 1, p. 1, doi. 10.1123/jsm.12.1.1
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- Article