Found: 12
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Software piracy: Estimation of lost sales and the impact on software diffusion.
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- Journal of Marketing, 1995, v. 59, n. 1, p. 29, doi. 10.1177/002224299505900103
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- Article
Partial Carryover of Advertising.
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- Marketing Letters, 1993, v. 4, n. 2, p. 165, doi. 10.1007/BF00994074
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- Article
UNTANGLING THE EFFECTS OF PURCHASE REINFORCEMENT AND ADVERTISING CARRYOVER.
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- Marketing Science, 1990, v. 9, n. 2, p. 171, doi. 10.1287/mksc.9.2.171
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- Article
TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.
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- Marketing Science, 1989, v. 8, n. 3, p. 281, doi. 10.1287/mksc.8.3.281
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- Article
AN INVESTIGATION INTO THE ORDER OF THE BRAND CHOICE PROCESS.
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- Marketing Science, 1984, v. 2, n. 4, p. 267
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- Article
VARIETY SEEKING THROUGH BRAND SWITCHING.
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- Marketing Science, 1984, v. 3, n. 1, p. 1, doi. 10.1287/mksc.3.1.1
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- Article
Measurement of Discrimination Ability in Taste Tests: An Empirical Investigation.
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- Journal of Marketing Research (JMR), 1987, v. 24, n. 2, p. 154, doi. 10.2307/3151505
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- Article
Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem.
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- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 410, doi. 10.2307/3151467
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- Article
Determination of Optimal Sample Sizes in the Beta-Binomial Brand Choice Model.
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- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 58, doi. 10.2307/3151117
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- Article
Application of a Composite Stochastic Model of Brand Choice.
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- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 258, doi. 10.2307/3150689
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- Article
MARKET SHARE MODELS AS APPROXIMATORS OF AGGREGATED HETEROGENEOUS BRAND CHOICE BEHAVIOR.
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- Management Science, 1978, v. 24, n. 13, p. 1404, doi. 10.1287/mnsc.24.13.1404
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- Article
The diffusion of a new service: Combining service consideration and brand choice.
- Published in:
- Quantitative Marketing & Economics, 2010, v. 8, n. 1, p. 91, doi. 10.1007/s11129-009-9077-9
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- Article