The Dark Triad of brand personality: Scale development and validation.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2728, doi. 10.1002/mar.22081
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- Publication type:
- Article
Works by Giuffredi‐Kähr, Andrea
Results: 4
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Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 3, p. 271, doi. 10.1177/10949968251320615
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- Publication type:
- Article
3
Sponsorship Disclosure of Influencers – A Curse or a Blessing?
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 18, doi. 10.1177/10949968221075686
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- Publication type:
- Article
4
Brand Misbehavior: Integrating Multiple Perspectives.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 974
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- Publication type:
- Article