Found: 3
Select item for more details and to access through your institution.
Brand Misbehavior: Integrating Multiple Perspectives.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 974
- By:
- Publication type:
- Article
The Dark Triad of brand personality: Scale development and validation.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2728, doi. 10.1002/mar.22081
- By:
- Publication type:
- Article
Sponsorship Disclosure of Influencers – A Curse or a Blessing?
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 18, doi. 10.1177/10949968221075686
- By:
- Publication type:
- Article