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The paradoxes of smartphone use: Understanding the user experience in today's connected world.
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- Journal of Consumer Affairs, 2022, v. 56, n. 3, p. 1260, doi. 10.1111/joca.12472
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- Article
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter.
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- Advances in Consumer Research, 2011, v. 38, p. 763
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- Publication type:
- Article
DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption.
- Published in:
- Review of Marketing Science, 2010, v. 8, n. 2, p. 1, doi. 10.2202/1546-5616.1115
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- Article