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The Short and Long-term Effects of Ambient Scent in Olfactory-rich Servicescapes: A Longitudinal Perspective.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 583
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- Publication type:
- Article
Markenduft als Treiber der Service Experience.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 6, p. 70, doi. 10.1365/s11621-013-0301-3
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- Publication type:
- Article
The Scentscape: An Integrative Framework Describing Scents in Servicescapes.
- Published in:
- Journal of Business Market Management (Freie Universitaet Berlin), 2016, v. 9, n. 1, p. 597
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- Publication type:
- Article
Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments.
- Published in:
- Journal of Service Research, 2019, v. 22, n. 4, p. 440, doi. 10.1177/1094670519842333
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- Publication type:
- Article