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  • Market Segmentation Research: Beyond Within and Across Group Differences.

    Published in:
    Marketing Letters, 2002, v. 13, n. 3, p. 233, doi. 10.1023/A:1020226922683
    By:
    • Allenby, Greg;
    • Fennell, Geraldine;
    • Bemmaor, Albert;
    • Bhargava, Vijay;
    • Christen, Francois;
    • Dawley, Jackie;
    • Dickson, Peter;
    • Edwards, Yancy;
    • Garratt, Mark;
    • Ginter, Jim;
    • Sawyer, Alan;
    • Staelin, Rick;
    • Sha Yang
    Publication type:
    Article