Found: 15
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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods.
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- Journal of Consumer Research, 2003, v. 30, n. 3, p. 368, doi. 10.1086/378615
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- Article
Intra- and Interformat Competition Among Discounters and Supermarkets.
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- Marketing Science, 2010, v. 29, n. 3, p. 456, doi. 10.1287/mksc.1090.0529
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- Article
Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 784, doi. 10.1509/jmr.13.0180
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- Article
New Products: The Antidote to Private Label Growth?
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 408, doi. 10.1509/jmr.10.0183
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- Article
Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 791, doi. 10.1509/jmkr.47.5.791
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- Article
Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers.
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- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 519, doi. 10.1509/jmkr.45.5.519
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- Article
Special issue on Data and Methodological Issues for New Insights in Global Marketing: A Commentary.
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- Journal of International Marketing, 2021, v. 29, n. 3, p. 3, doi. 10.1177/1069031X211029587
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- Article
Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces.
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- Journal of International Marketing, 2020, v. 28, n. 2, p. 3, doi. 10.1177/1069031X20915850
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- Article
The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?
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- Journal of Marketing, 2023, v. 87, n. 2, p. 253, doi. 10.1177/00222429221116803
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- Article
Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment.
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- Journal of Marketing, 2021, v. 85, n. 4, p. 158, doi. 10.1177/0022242920960430
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- Article
The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value.
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- Journal of Marketing, 2018, v. 82, n. 2, p. 124, doi. 10.1509/jm.16.0276
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- Article
United We Stand: The Impact of Buying Groups on Retailer Productivity.
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- Journal of Marketing, 2015, v. 79, n. 4, p. 16, doi. 10.1509/jm.14.0202
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- Article
The Entry Strategy of Retail Firms into Transition Economies.
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- Journal of Marketing, 2007, v. 71, n. 2, p. 196, doi. 10.1509/jmkg.71.2.196
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- Article
The Market Valuation of Internet Channel Additions.
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- Journal of Marketing, 2002, v. 66, n. 2, p. 102, doi. 10.1509/jmkg.66.2.102.18478
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- Article
Using technology to bring online convenience to offline shopping.
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- Marketing Letters, 2020, v. 31, n. 1, p. 25, doi. 10.1007/s11002-019-09508-5
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- Article