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Works by Ghosh, Aruni

Results: 2

1

Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes.

Published in:

Marketing Letters, 2025, v. 36, n. 2, p. 259, doi. 10.1007/s11002-024-09740-8

By:

Ghosh, Aruni;
Deb, Madhurima;
Errmann, Amy

Publication type:

Article

2

Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1795, doi. 10.1002/mar.22204

By:

Deb, Madhurima;
Ghosh, Aruni;
Shukla, Yupal

Publication type:

Article