Works by Gensler, Sonja

Results: 12

A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-Based Modeling Approach.

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 2, p. 152, doi. 10.1111/j.1540-5885.2011.00789.x

By:

Zhang, Ting;
Gensler, Sonja;
Garcia, Rosanna

Publication type:

Article

Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1627, doi. 10.1007/s11747-024-01028-7

By:

Gauß, Patrick;
Gensler, Sonja;
Kortenhaus, Michael;
Riedel, Nadine;
Schneider, Andrea

Publication type:

Article

The Impact of New Media on Customer Relationships.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 311, doi. 10.1177/1094670510375460

By:

Hennig-Thurau, Thorsten;
Malthouse, Edward C.;
Friege, Christian;
Gensler, Sonja;
Lobschat, Lara;
Rangaswamy, Arvind;
Skiera, Bernd

Publication type:

Article

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition.

Published in:

Journal of Marketing, 2017, v. 81, n. 5, p. 1, doi. 10.1509/jm.15.0178

By:

de Vries, Lisette;
Gensler, Sonja;
Leeflang, Peter S.H.

Publication type:

Article

The interrelationships between brand and channel choice.

Published in:

Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2

By:

Neslin, Scott;
Jerath, Kinshuk;
Bodapati, Anand;
Bradlow, Eric;
Deighton, John;
Gensler, Sonja;
Lee, Leonard;
Montaguti, Elisa;
Telang, Rahul;
Venkatesan, Raj;
Verhoef, Peter;
Zhang, Z.

Publication type:

Article

Understanding consumers' multichannel choices across the different stages of the buying process.

Published in:

Marketing Letters, 2012, v. 23, n. 4, p. 987, doi. 10.1007/s11002-012-9199-9

By:

Gensler, Sonja;
Verhoef, Peter;
Böhm, Martin

Publication type:

Article

Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews.

Published in:

International Journal of Electronic Commerce, 2015, v. 20, n. 1, p. 112, doi. 10.1080/10864415.2016.1061792

By:

Gensler, Sonja;
Völckner, Franziska;
Egger, Marc;
Fischbach, Kai;
Schoder, Detlef

Publication type:

Article

Editors' Parting Thoughts: Retrospective and Prospective.

Published in:

2024

By:

Rangaswamy, Arvind;
Gensler, Sonja

Publication type:

Editorial

Brave New World? On AI and the Management of Customer Relationships.

Published in:

Journal of Interactive Marketing, 2020, v. 51, p. 44, doi. 10.1016/j.intmar.2020.04.002

By:

Libai, Barak;
Bart, Yakov;
Gensler, Sonja;
Hofacker, Charles F.;
Kaplan, Andreas;
Kötterheinrich, Kim;
Kroll, Eike Benjamin

Publication type:

Article

The Showrooming Phenomenon: It's More than Just About Price.

Published in:

Journal of Interactive Marketing, 2017, v. 38, p. 29, doi. 10.1016/j.intmar.2017.01.003

By:

Gensler, Sonja;
Neslin, Scott A.;
Verhoef, Peter C.

Publication type:

Article

Managing Brands in the Social Media Environment.

Published in:

Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 242, doi. 10.1016/j.intmar.2013.09.004

By:

Gensler, Sonja;
Völckner, Franziska;
Yuping Liu-Thompkins;
Wiertz, Caroline

Publication type:

Article

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing.

Published in:

Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 83, doi. 10.1016/j.intmar.2012.01.003

By:

De Vries, Lisette;
Gensler, Sonja;
Leeflang, Peter S. H.

Publication type:

Article