Works by Gendall, Philip

Results: 69

Tobacco Branding, Plain Packaging, Pictorial Warnings, and Symbolic Consumption.

Published in:

2012

By:

Hoek, Janet;
Gendall, Philip;
Gifford, Heather;
Pirikahu, Gill;
McCool, Judith;
Pene, Gina;
Edwards, Richard;
Thomson, George

Publication type:

Journal Article

Direct-to-consumer advertising of prescription medicines in the United States and New Zealand: an analysis of regulatory approaches and consumer responses.

Published in:

International Journal of Advertising, 2004, v. 23, n. 2, p. 197, doi. 10.1080/02650487.2004.11072880

By:

Hoek, Janet;
Gendall, Philip;
Calfee, John

Publication type:

Article

The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence.

Published in:

International Journal of Advertising, 1995, v. 14, n. 3, p. 219, doi. 10.1080/02650487.1995.11104613

By:

McGuinness, Dalton;
Brennan, Mike;
Gendall, Philip

Publication type:

Article

Wishful Thinking or Hard Core Hostility? Viewers' Support for a Reduction in Television Advertising.

Published in:

International Journal of Advertising, 1994, v. 13, n. 1, p. 65, doi. 10.1080/02650487.1994.11104561

By:

Hoek, Janet;
Gendall, Philip

Publication type:

Article

Some Effects of Tobacco Sponsorship Advertisements on Young Males.

Published in:

International Journal of Advertising, 1993, v. 12, n. 1, p. 25, doi. 10.1080/02650487.1993.11104520

By:

Hoek, Janet;
Gendall, Philip;
Stockdale, Mark

Publication type:

Article

The Effect of Product Sampling on Product Trial, Purchase and Conversion.

Published in:

International Journal of Advertising, 1992, v. 11, n. 1, p. 83, doi. 10.1080/02650487.1992.11104479

By:

McGuinness, Dalton;
Gendall, Philip;
Mathew, Stephen

Publication type:

Article

Country of origin labelling of fresh produce: consumer preferences and policy implications.

Published in:

Market & Social Research, 2013, v. 21, n. 2, p. 22

By:

Holdershaw, Judith;
Gendall, Philip;
Case, Paula

Publication type:

Article

Thriving in a pandemic: Determinants of excellent wellbeing among New Zealanders during the 2020 COVID-19 lockdown; a cross-sectional survey.

Published in:

PLoS ONE, 2022, v. 17, n. 3, p. 1, doi. 10.1371/journal.pone.0262745

By:

Beaglehole, Ben;
Williman, Jonathan;
Bell, Caroline;
Stanley, James;
Jenkins, Matthew;
Gendall, Philip;
Hoek, Janet;
Rapsey, Charlene;
Every-Palmer, Susanna

Publication type:

Article

To have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines.

Published in:

Journal of Marketing Communications, 2002, v. 8, n. 2, p. 71, doi. 10.1080/13527260210137181

By:

Hoek, Janet;
Gendall, Philip

Publication type:

Article

Sponsorship and advertising: a comparison of their effects.

Published in:

Journal of Marketing Communications, 1997, v. 3, n. 1, p. 21, doi. 10.1080/135272697346023

By:

Hoek, Janet;
Gendall, Philip;
Jeffcoat, Michelle;
Orsman, David

Publication type:

Article

What does the 2025 Smokefree Goal mean to the New Zealand public?

Published in:

New Zealand Medical Journal, 2014, v. 127, n. 1406, p. 101

By:

Gendall, Philip;
Hoek, Janet;
Edwards, Richard

Publication type:

Article

What does the 2025 Smokefree Goal mean to the New Zealand public?

Published in:

2014

By:

Gendall, Philip;
Hoek, Janet;
Edwards, Richard

Publication type:

Journal Article

How do adolescents perceive plain packaging?

Published in:

2013

By:

Hoek, Janet;
Healey, Benjamin;
Gendall, Philip;
Edwards, Richard;
Jaine, Richard

Publication type:

Journal Article

How do adolescents perceive plain packaging?

Published in:

New Zealand Medical Journal, 2013, v. 126, n. 1383, p. 100

By:

Hoek, Janet;
Healey, Ben;
Gendall, Philip;
Edwards, Richard;
Jaine, Richard

Publication type:

Article

Public support for more action on smoking.

Published in:

2013

By:

Gendall, Philip;
Hoek, Janet;
Maubach, Ninya;
Edwards, Richard

Publication type:

Journal Article

Public support for more action on smoking.

Published in:

New Zealand Medical Journal, 2013, v. 126, n. 1375, p. 85

By:

Gendall, Philip;
Hoek, Janet;
Maubach, Ninya;
Edwards, Richard

Publication type:

Article

A review of: Persuasive Advertising: Evidence-based Principles.

Published in:

2011

By:

Gendall, Philip

Publication type:

Book Review

Two Attempts to Increase the Response to a Mail Survey.

Published in:

Marketing Bulletin, 2004, v. 15, p. 1

By:

Finn, Anna;
Gendall, Philip;
Hoek, Janet

Publication type:

Article

Could Less be More? An Analysis of Direct to Consumer Advertising of Prescription Medicines.

Published in:

Marketing Bulletin, 2001, v. 12, p. 1

By:

Hoek, Janet;
Gendall, Philip;
Feetham, Pam

Publication type:

Article

An Experiment with Skip Instructions.

Published in:

Marketing Bulletin, 2001, v. 12, p. 1

By:

Gendall, Philip;
Ramsay, Rachel

Publication type:

Article

A framework for questionnaire design: Labaw revisited.

Published in:

Marketing Bulletin, 1998, v. 9, p. 28

By:

Gendall, Philip

Publication type:

Article

The widespread use of odd pricing in the retail sector.

Published in:

Marketing Bulletin, 1997, v. 8, p. 53

By:

Holdershaw, Judith;
Gendall, Philip

Publication type:

Article

A test of the conversational logic analysis model question order effects.

Published in:

Marketing Bulletin, 1997, v. 8, p. 41

By:

Gendall, Philip;
Carmichael, Victoria

Publication type:

Article

Factors affecting political poll accuracy: An analysis of undecided respondents.

Published in:

Marketing Bulletin, 1997, v. 8, p. 1

By:

Hoek, Janet;
Gendall, Philip

Publication type:

Article

Are New Zealand men really so violent?

Published in:

1996

By:

Gendall, Philip

Publication type:

Editorial

The effect of questionnaire cover design in mail surveys.

Published in:

Marketing Bulletin, 1996, v. 7, p. 30

By:

Gendall, Philip

Publication type:

Article

Open-ended questions: Some implications for mail survey research.

Published in:

Marketing Bulletin, 1996, v. 7, p. 1

By:

Gendall, Philip;
Menelaou, Hara

Publication type:

Article

Knowledge of scientific and environmental facts: A comparison of six countries.

Published in:

Marketing Bulletin, 1995, v. 6, p. 65

By:

Gendall, Philip;
Smith, Tom W.

Publication type:

Article

The link between environmental attitudes and behaviour.

Published in:

Marketing Bulletin, 1995, v. 6, p. 22

By:

Hini, Dean;
Gendall, Philip;
al, et

Publication type:

Article

Legislation or self-regulation: Opinions on anti-smoking measures.

Published in:

Marketing Bulletin, 1995, v. 6, p. 12

By:

Hoek, Janet;
Gendall, Philip

Publication type:

Article

Secondary students' perceptions of debt and its effects on tertiary enrolment intentions.

Published in:

Marketing Bulletin, 1995, v. 6, p. 1

By:

Baldwin, Gray;
Gendall, Philip

Publication type:

Article

Which letter worked best?

Published in:

Marketing Bulletin, 1994, v. 5, p. 53

By:

Gendall, Philip

Publication type:

Article

If the answer was `people who have AIDS get much less sympathy than they deserve', what was the...

Published in:

Marketing Bulletin, 1994, v. 5, p. 1

By:

Gendall, Philip

Publication type:

Article

Are callbacks a waste of time?

Published in:

Marketing Bulletin, 1993, v. 4, p. 53

By:

Gendall, Philip;
Davis, Peter

Publication type:

Article

Market research: What it can and can't do.

Published in:

1992

By:

Gendall, Philip;
Esslemont, Don

Publication type:

Editorial

Estimating a socially undesirable behaviour.

Published in:

Marketing Bulletin, 1992, v. 3, p. 1

By:

Gendall, Philip;
Hoek, Janet

Publication type:

Article

The stability of responses to forced-choice questions.

Published in:

Marketing Bulletin, 1991, v. 2, p. 41

By:

Gendall, Philip;
Assendelft, Eric

Publication type:

Article

A question of wording.

Published in:

Marketing Bulletin, 1990, v. 1, p. 25

By:

Gendall, Philip;
Hoek, Janet

Publication type:

Article

Changes in Tobacco Use During the 2020 COVID-19 Lockdown in New Zealand.

Published in:

2021

By:

Gendall, Philip;
Hoek, Janet;
Stanley, James;
Jenkins, Mathew;
Every-Palmer, Susanna

Publication type:

journal article

An Exploration of Smoking-to-Vaping Transition Attempts Using a "Smart" Electronic Nicotine Delivery System.

Published in:

2019

By:

Blank, Mei-Ling;
Hoek, Janet;
George, Mark;
Gendall, Philip;
Conner, Tamlin S;
Thrul, Johannes;
Ling, Pamela M;
Langlotz, Tobias

Publication type:

journal article

The Response of Young Adult Smokers and Nonsmokers in the United Kingdom to Dissuasive Cigarettes: An Online Survey.

Published in:

2019

By:

Moodie, Crawford;
Gendall, Philip;
Hoek, Janet;
MacKintosh, Anne Marie;
Best, Catherine;
Murray, Susan

Publication type:

journal article

Perceptions of Financial Incentives for Smoking Cessation: A Survey of Smokers in a Country With an Endgame Goal.

Published in:

2018

By:

Robertson, Lindsay;
Gendall, Philip;
Hoek, Janet;
Marsh, Louise;
McGee, Rob

Publication type:

journal article

Effect of Exposure to Smoking in Movies on Young Adult Smoking in New Zealand.

Published in:

PLoS ONE, 2016, v. 11, n. 3, p. 1, doi. 10.1371/journal.pone.0148692

By:

Gendall, Philip;
Hoek, Janet;
Edwards, Richard;
Glantz, Stanton

Publication type:

Article

An Investigation of Factors Associated With Student Participation in Study Abroad.

Published in:

Journal of Studies in International Education, 2010, v. 14, n. 5, p. 471, doi. 10.1177/1028315309336032

By:

Doyle, Stephanie;
Gendall, Philip;
Meyer, Luanna H.;
Hoek, Janet;
Tait, Carolyn;
McKenzie, Lynanne;
Loorparg, Avatar

Publication type:

Article

Predicting behaviour: comparing the performance of factual versus attitudinal approaches.

Published in:

International Journal of Social Research Methodology, 2018, v. 21, n. 4, p. 439, doi. 10.1080/13645579.2017.1402156

By:

Holdershaw, Judith;
Melnyk, Valentyna;
Gendall, Philip;
Wright, Malcolm

Publication type:

Article

New Zealand roll‐your‐own smokers' reaction to novel roll‐your‐own tobacco packaging warning labels.

Published in:

Drug & Alcohol Review, 2021, v. 40, n. 6, p. 1092, doi. 10.1111/dar.13280

By:

Blank, Mei‐Ling;
Hoek, Janet;
Gendall, Philip

Publication type:

Article

Fact and Fallacy in Retention Marketing.

Published in:

Journal of Marketing Management, 2006, v. 22, n. 1-2, p. 5, doi. 10.1362/026725706776022245

By:

East, Robert;
Hammond, Kathy;
Gendall, Philip

Publication type:

Article

Asking the age question in mail and online surveys.

Published in:

International Journal of Market Research, 2008, v. 50, n. 3, p. 309, doi. 10.1177/147078530805000303

By:

Gendall, Philip;
Healey, Benjamin

Publication type:

Article

The effect of covering letter personalisation in mail surveys.

Published in:

International Journal of Market Research, 2005, v. 47, n. 4, p. 367, doi. 10.1177/147078530504700404

By:

Gendall, Philip

Publication type:

Article

David takes on Goliath: an analysis of survey evidence in a trademark dispute.

Published in:

International Journal of Market Research, 2003, v. 45, n. 1, p. 99

By:

Hoek, Janet;
Gendall, Philip

Publication type:

Article