Found: 3
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A sensory approach to brand confusion.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 1, p. 101, doi. 10.69554/jcnd1176
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- Publication type:
- Article
limits of the Effects of Advertisement Framing: The Moderating Effects of Prior Knowledge and Involvement.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 324
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- Publication type:
- Article
Testing Consumers' Motivation and Linguistic Ability as Moderators of Advertising Readability.
- Published in:
- Psychology & Marketing, 2003, v. 20, n. 7, p. 599, doi. 10.1002/mar.10088
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- Publication type:
- Article