Matching digital companions with customers: The role of perceived similarity.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2291, doi. 10.1002/mar.21893
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- Publication type:
- Article
Works by Gelbrich, Katja
Results: 13
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Rewarding customers who keep a product: How reinforcement affects customers' product return decision in online retailing.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 9, p. 853, doi. 10.1002/mar.21027
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- Publication type:
- Article
3
Anger, frustration, and helplessness after service failure: coping strategies and effective informational support.
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- Journal of the Academy of Marketing Science, 2010, v. 38, n. 5, p. 567, doi. 10.1007/s11747-009-0169-6
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- Publication type:
- Article
4
Effectiveness of Absurdity in Advertising Across Cultures.
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- Journal of Promotion Management, 2012, v. 18, n. 4, p. 393, doi. 10.1080/10496491.2012.693058
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- Publication type:
- Article
5
A Cross-National Service Strategy to Manage Product Returns: E-Tailers' Return Policies and the Legitimating Role of the Institutional Environment.
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- Journal of Service Research, 2022, v. 25, n. 3, p. 402, doi. 10.1177/1094670521989440
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- Publication type:
- Article
6
Proactive Handling of Flight Overbooking: How to Reduce Negative eWOM and the Costs of Bumping Customers.
- Published in:
- Journal of Service Research, 2021, v. 24, n. 2, p. 206, doi. 10.1177/1094670520933683
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- Publication type:
- Article
7
Compensation Revisited: A Social Resource Theory Perspective on Offering a Monetary Resource After a Service Failure.
- Published in:
- Journal of Service Research, 2017, v. 20, n. 4, p. 393, doi. 10.1177/1094670517716333
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- Publication type:
- Article
8
How Much Compensation Should a Firm Offer for a Flawed Service? An Examination of the Nonlinear Effects of Compensation on Satisfaction.
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- Journal of Service Research, 2015, v. 18, n. 1, p. 107, doi. 10.1177/1094670514543149
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- Publication type:
- Article
9
Identifying Appropriate Compensation Types for Service Failures: A Meta-Analytic and Experimental Analysis.
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- Journal of Service Research, 2014, v. 17, n. 2, p. 195, doi. 10.1177/1094670513507486
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- Publication type:
- Article
10
A Meta-Analysis of Organizational Complaint Handling and Customer Responses.
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- Journal of Service Research, 2011, v. 14, n. 1, p. 24, doi. 10.1177/1094670510387914
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- Publication type:
- Article
11
Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 31, doi. 10.1007/s11002-010-9101-6
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- Publication type:
- Article
12
Cultural Discrepancy and National Corruption: Investigating the Difference between Cultural Values and Practices and Its Relationship to Corrupt Behavior.
- Published in:
- Business Ethics Quarterly, 2016, v. 26, n. 2, p. 201, doi. 10.1017/beq.2016.29
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- Publication type:
- Article
13
A Cross-National Observation of Counter-Cultural Consumer Behaviour.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2016, v. 38, n. 3, p. 150, doi. 10.15358/0344-1369-2016-3-150
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- Publication type:
- Article