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Working with your expert on trade mark surveys.
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- Journal of Intellectual Property Law & Practice, 2013, v. 8, n. 2, p. 118, doi. 10.1093/jiplp/jps202
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- Article
Advertising and Policy Insights for the Voter Versus Customer Trade-Off.
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- Journal of Public Policy & Marketing, 2011, v. 30, n. 1, p. 96, doi. 10.1509/jppm.30.1.96
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- Article
Fine-Tuning Advertising Designed to Reduce the Stigma of Mental Illness.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 79, doi. 10.1080/10641734.2008.10505249
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- Article
Economic Reality Versus Consumer Perceptions of Monopoly.
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- Journal of Public Policy & Marketing, 2008, v. 27, n. 2, p. 178, doi. 10.1509/jppm.27.2.178
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- Article
How Social Insecurity and the Social Meaning of Advertising Reinforce Minority Consumers' Preference for National Brands.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 1, p. 61, doi. 10.1080/10641734.2008.10505238
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- Article
Advertising to Communicate Public Policy: Applying Lessons from Federal Tax Law.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 2, p. 99, doi. 10.1080/10641734.2005.10505184
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- Article
Warning and Informing the Domestic International Market.
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- Journal of Public Policy & Marketing, 2003, v. 22, n. 2, p. 216, doi. 10.1509/jppm.22.2.216.17642
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- Article
Cyber-Libel: Policy Trade-Offs.
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- Journal of Public Policy & Marketing, 2002, v. 21, n. 1, p. 152, doi. 10.1509/jppm.21.1.152.17598
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- Article
Protecting genetic privacy by permitting employer access only to job-related employee medical information: Analysis of a unique Minnesota law.
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- American Journal of Law & Medicine, 1998, v. 24, n. 4, p. 399, doi. 10.1017/s0098858800010509
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- Article
Promoting Physician Referral Services.
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- Marketing Health Services, 1997, v. 17, n. 3, p. 22
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- Article
CAN PREVENTION BE MARKETED PROFITABLY?
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- Journal of Health Care Marketing, 1995, v. 15, n. 4, p. 59
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- Article
Sensory Assistance to Improve Your Hospital.
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- Journal of Health Care Marketing, 1994, v. 14, n. 2, p. 6
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- Article
Turning Volunteers into Patients--and Vice Versa.
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- Journal of Health Care Marketing, 1994, v. 14, n. 1, p. 8
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- Article
DESIGNING HEALTH PROMOTION PROGRAMS BY WATCHING THE MARKET.
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- Journal of Health Care Marketing, 1992, v. 12, n. 1, p. 65
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- Article
DOES GREATER USAGE OF A HEALTH PLAN REDUCE SATISFACTION?
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- Journal of Health Care Marketing, 1991, v. 11, n. 4, p. 68
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- Article
What Research Inside the Organization Can Accomplish.
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- Marketing Research, 1991, v. 3, n. 4, p. 44
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- Article
Hazardous Exports: An Update and a Framework for Policy.
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- Journal of Public Policy & Marketing, 1991, v. 10, n. 2, p. 130
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- Article
Market Research May Help Prevent Cancer.
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- Marketing Research, 1991, v. 3, n. 3, p. 40
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- Article
Repetition, Social Settings, Perceived Humor, and Wearout.
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- Advances in Consumer Research, 1990, v. 17, n. 1, p. 438
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- Article
TELEPHONED APPOINTMENT-SCHEDULING BY A PHYSICIAN'S OFFICE: DOES IT WORK?
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- Journal of Health Care Marketing, 1989, v. 9, n. 4, p. 61
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- Article
WHEN TO ADVERTISE TO CONSUMERS, AND WHEN NOT TO.
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- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 58
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- Article
Do HMO Members Get More Cancer Checkups?
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- Journal of Public Policy & Marketing, 1988, v. 7, n. 1, p. 219
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- Article
WHAT UNIVERSITY RESEARCH CAN OFFER THE HEALTH CARE MARKETER.
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- Journal of Health Care Marketing, 1987, v. 7, n. 4, p. 41
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- Article
'Pre-Testing' Jurors' Reactions to Corporate Marketing Decisions.
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- Journal of Public Policy & Marketing, 1986, v. 5, n. 1, p. 97
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- Article
Reconfiguration of an Insurance Company's Sales Regions.
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- Interfaces, 1984, v. 14, n. 6, p. 87, doi. 10.1287/inte.14.6.87
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- Article
Post-Purchase Consumer Processes and the Complaining Consumer.
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- Journal of Consumer Research, 1982, v. 9, n. 3, p. 323, doi. 10.1086/208927
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- Article
The Effect of Promotional Techniques on Purchase of Preventive Dental Care .
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- Journal of Consumer Research, 1979, v. 6, n. 3, p. 305, doi. 10.1086/208771
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- Article
Incentives to Increase Survey Returns: Social Class Considerations.
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- Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 107, doi. 10.2307/3150669
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- Article
Affirmative Action in Housing and Beyond.
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- California Management Review, 1973, v. 16, n. 2, p. 24, doi. 10.2307/41164488
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- Article