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The Emergence of Resources Seeking Chinese Firms' Specific Advantages in Emerging Market.
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- Sustainability (2071-1050), 2022, v. 14, n. 14, p. N.PAG, doi. 10.3390/su14148345
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- Article
Exploring the consumer opportunism conundrum in the insurance industry: The role of marketing.
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- Marketing Review, 2016, v. 16, n. 1, p. 93, doi. 10.1362/146934716X14636478977395
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- Article
Exploring children, family, and consumption behavior: Empirical evidence from Nigeria.
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- Thunderbird International Business Review, 2012, v. 54, n. 4, p. 591, doi. 10.1002/tie.21486
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- Article
Colour cosmetics consumption among Moroccan women: Examining the nexus of attitudes, religion and the media.
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- International Journal of Consumer Studies, 2018, v. 42, n. 6, p. 755, doi. 10.1111/ijcs.12468
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- Article
Consumer involvement and marketing in Africa: some directions for future research.
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- International Journal of Consumer Studies, 2013, v. 37, n. 2, p. 234, doi. 10.1111/j.1470-6431.2012.01096.x
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- Article
Postmodernism, ethnicity, and celebrity culture in women's symbolic consumption.
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- International Journal of Market Research, 2020, v. 62, n. 5, p. 561, doi. 10.1177/1470785319868363
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- Article
Children's attitudinal reactions to TV advertisements.
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- International Journal of Market Research, 2012, v. 54, n. 4, p. 543, doi. 10.2501/IJMR-54-4-543-566
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- Article
BRAND VALUE CO-CREATION IN THE SOCIAL COMMERCE ERA: EMPIRICAL EVIDENCE FROM IRAN.
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- Journal of Electronic Commerce Research, 2021, v. 22, n. 1, p. 46
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- Article