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A Multi-method Examination of Donor Overhead Aversion: Implications for Marketing a Cause.
- Published in:
- Atlantic Marketing Journal, 2024, v. 13, n. 1, p. 1
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- Article
Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 6, p. 1318, doi. 10.1002/mar.21981
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- Article