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CASES IN SALES MANAGEMENT.
- Published in:
- 1963
- By:
- Publication type:
- Book Review
SALESMANSHIP: HELPING PROSPECTS BUY.
- Published in:
- 1962
- By:
- Publication type:
- Book Review
Removing Perceptual Distortions in Product Space Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 184, doi. 10.2307/3151700
- By:
- Publication type:
- Article
A Note on Accounting for Sources of Variation in Perceptual Maps.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 3, p. 302, doi. 10.2307/3151564
- By:
- Publication type:
- Article
An Industrial Pricing Decision Using Bayesian Multivariate Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 199, doi. 10.2307/3149761
- By:
- Publication type:
- Article
On the Use of Component Scores in the Presence of Group Structure.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 1, p. 106, doi. 10.1086/209198
- By:
- Publication type:
- Article
Decision Issues in Building Perceptual Product Spaces with Multi-Attribute Rating Data.
- Published in:
- Journal of Consumer Research, 1985, v. 12, n. 1, p. 47, doi. 10.1086/209034
- By:
- Publication type:
- Article