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Impacts of COVID-19 lockdowns and stimulus payments on low-income population's spending in the United States.
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- PLoS ONE, 2021, v. 16, n. 9, p. 1, doi. 10.1371/journal.pone.0256407
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- Article
Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline.
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- Marketing Science, 2014, v. 33, n. 6, p. 763, doi. 10.1287/mksc.2014.0864
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- Article
Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets.
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- Marketing Science, 2010, v. 29, n. 3, p. 568, doi. 10.1287/mksc.1090.0542
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- Article
Leveraging analytics to produce compelling and profitable film content.
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- Journal of Cultural Economics, 2021, v. 45, n. 2, p. 171, doi. 10.1007/s10824-019-09372-1
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- Article
Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 469, doi. 10.1509/jmr.07.0441
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- Article
Category-Based Screening in Choice of Complementary Products.
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- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 518, doi. 10.1509/jmkr.46.4.518
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- Article
Calibrating the dynamic Huff model for business analysis using location big data.
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- Transactions in GIS, 2020, v. 24, n. 3, p. 681, doi. 10.1111/tgis.12624
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- Article
Personalized Privacy Preservation in Consumer Mobile Trajectories.
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- Information Systems Research, 2024, v. 35, n. 1, p. 249, doi. 10.1287/isre.2023.1227
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- Article