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Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements.
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- Marketing Science, 2021, v. 40, n. 2, p. 305, doi. 10.1287/mksc.2020.1260
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- Article
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic.
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- Marketing Science, 2019, v. 38, n. 3, p. 481, doi. 10.1287/mksc.2018.1147
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- Article
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
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- Marketing Science, 2019, v. 38, n. 2, p. 274, doi. 10.1287/mksc.2018.1139
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- Article
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity.
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- Marketing Science, 2017, v. 36, n. 1, p. 105, doi. 10.1287/mksc.2016.1002
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- Article
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election.
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- Quantitative Marketing & Economics, 2022, v. 20, n. 1, p. 1, doi. 10.1007/s11129-021-09246-x
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- Article
Online program engagement and audience size during television ads.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 4, p. 743, doi. 10.1007/s11747-021-00769-z
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- Article