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ARE MARKET PIONEERS INTRINSICALLY STRONGER THAN LATER ENTRANTS?
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1992, v. 13, n. 8, p. 609, doi. 10.1002/smj.4250130804
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- Article
Direct Regression, Reverse Regression, and Covariance Structure Analysis.
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- Marketing Letters, 1991, v. 2, n. 3, p. 309, doi. 10.1007/BF00554134
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- Article
Consistency Criteria and Unidimensionality: An Attempt at Clarification.
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- Advances in Consumer Research, 1989, v. 16, n. 1, p. 321
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- Publication type:
- Article
A Test of the Learning Hierarchy in High- and Low-Involvement Situations.
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- Advances in Consumer Research, 1989, v. 16, n. 1, p. 152
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- Publication type:
- Article
The Vicious Circle of Consumer Complaints.
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- Journal of Marketing, 1984, v. 48, n. 3, p. 68, doi. 10.1177/002224298404800307
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- Publication type:
- Article
Assumptions of the Two-Step Approach.
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- Sociological Methods & Research, 1992, v. 20, n. 3, p. 334, doi. 10.1177/0049124192020003003
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- Article
Assumptions of the Two-Step Approach to Latent Variable Modeling.
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- Sociological Methods & Research, 1992, v. 20, n. 3, p. 291, doi. 10.1177/0049124192020003001
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- Article
Conditions under which canonical correlation and redundancy maximization produce identical results.
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- Biometrika, 1989, v. 76, n. 3, p. 618
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- Article
Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 695, doi. 10.1086/209428
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- Article
Modeling Distance Structures in Consumer Research: Scale Versus Order in Validity Assessment.
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- Journal of Consumer Research, 1990, v. 16, n. 4, p. 479, doi. 10.1086/209233
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- Publication type:
- Article
The Nature and Methodological Implications of the Cognitive Representation of Products.
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- Journal of Consumer Research, 1987, v. 14, n. 2, p. 214, doi. 10.1086/209107
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- Publication type:
- Article
Issues in the Application of Covariance Structure Analysis: A Comment.
- Published in:
- Journal of Consumer Research, 1983, v. 9, n. 4, p. 443, doi. 10.1086/208938
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- Publication type:
- Article
Industrial Organization and Consumer Satisfaction/Dissatisfaction.
- Published in:
- Journal of Consumer Research, 1983, v. 9, n. 4, p. 403, doi. 10.1086/208934
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- Article
The Economic and Statistical Significance of Stock Returns on Customer Satisfaction.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 820, doi. 10.1287/mksc.1090.0505
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- Publication type:
- Article
Customer satisfaction, productivity, and profitability: Differences between goods and services.
- Published in:
- Marketing Science, 1997, v. 16, n. 2, p. 129, doi. 10.1287/mksc.16.2.129
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- Publication type:
- Article
THE QUALITY OF ECONOMIC OUTPUT: EMPIRICAL GENERALIZATIONS ABOUT ITS DISTRIBUTION AND RELATIONSHIP TO MARKET SHARE.
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- Marketing Science, 1995, v. 14, n. 3, p. G203, doi. 10.1287/mksc.14.3.G203
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- Article
A MODEL FOR CUSTOMER COMPLAINT MANAGEMENT.
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- Marketing Science, 1988, v. 7, n. 3, p. 287, doi. 10.1287/mksc.7.3.287
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- Publication type:
- Article
The Effect of Customer Satisfaction on Consumer Spending Growth.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 28, doi. 10.1509/jmkr.47.1.28
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- Publication type:
- Article
THE COOPERATIVE VENTURE FORMATION PROCESS: A LATENT VARIABLE STRUCTURAL MODELING APPROACH.
- Published in:
- Management Science, 1990, v. 36, n. 10, p. 1246, doi. 10.1287/mnsc.36.10.1246
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- Article
CONSUMPTION EXPERIENCE AND SALES PROMOTION EXPENDITURE.
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- Management Science, 1985, v. 31, n. 9, p. 1084, doi. 10.1287/mnsc.31.9.1084
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- Publication type:
- Article
Information Technology, Customer Satisfaction, and Profit: Theory and Evidence.
- Published in:
- Information Systems Research, 2016, v. 27, n. 1, p. 166, doi. 10.1287/isre.2015.0609
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- Publication type:
- Article
Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 79, doi. 10.1177/0022242920929029
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- Publication type:
- Article
An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction.
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- Journal of Marketing, 2016, v. 80, n. 5, p. 122, doi. 10.1509/jm.16.0248
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- Publication type:
- Article
Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible.
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- Journal of Marketing, 2016, v. 80, n. 5, p. 92, doi. 10.1509/jm.15.0229
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- Publication type:
- Article
Reexamining the Market Share--Customer Satisfaction Relationship.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 5, p. 1, doi. 10.1509/jm.09.0363
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- Article
Customer Satisfaction and Stock Prices: High Returns, Low Risk.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 1, p. 3, doi. 10.1509/jmkg.2006.70.1.3
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- Article
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
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- Journal of Marketing, 2005, v. 69, n. 4, p. 201, doi. 10.1509/jmkg.2005.69.4.201
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- Article
Customer Satisfaction and Shareholder Value.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 172, doi. 10.1509/jmkg.68.4.172.42723
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- Publication type:
- Article
The American Customer Satisfaction Index: Nature, Purpose, and Findings.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 4, p. 7, doi. 10.1177/002224299606000403
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- Article
Customer Satisfaction, Market Share, and Profitability: Findings From Sweden.
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- Journal of Marketing, 1994, v. 58, n. 3, p. 53, doi. 10.1177/002224299405800304
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- Article
A National Customer Satisfaction Barometer: The Swedish Experience.
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- Journal of Marketing, 1992, v. 56, n. 1, p. 6, doi. 10.2307/1252129
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- Article
POLITICAL DEMOCRACY -- HOW MANY DIMENSIONS?
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- American Sociological Review, 1983, v. 48, n. 1, p. 136, doi. 10.2307/2095152
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- Article
Do managers know what their customers think and why?
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- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 37, doi. 10.1007/s11747-016-0487-4
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- Article
RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING.
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- Journal of Economics & Management Strategy, 1992, v. 1, n. 3, p. 475, doi. 10.1111/j.1430-9134.1992.00475.x
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- Article
Increasing the Organizational Influence of Corporate Consumer Affairs Department.
- Published in:
- Journal of Consumer Affairs, 1981, v. 15, n. 2, p. 191, doi. 10.1111/j.1745-6606.1981.tb00709.x
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- Article
The Relationship Between Advertising and Product Quality Over the Product Life Cycle: A Contingency Theory.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 64, doi. 10.2307/3172925
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- Article
Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis.
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- Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 337, doi. 10.2307/3151381
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- Article
ANALYSIS OF MESSY DATA, VOLUME I: DESIGNED EXPERIMENTS.
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- 1985
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- Book Review
A Test of Two Consumer Response Scales in Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 4, p. 447, doi. 10.2307/3151590
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- Article
Sources of Market Pioneer Advantages in Consumer Goods Industries.
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- Journal of Marketing Research (JMR), 1985, v. 22, n. 3, p. 305, doi. 10.2307/3151427
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- Publication type:
- Article
Misapplications of Simulations in Structural Equation Models: Reply to Acito and Anderson.
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- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 113, doi. 10.2307/3151798
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- Publication type:
- Article
Structural Equation Models With Unobservable Variables and Measurement Error: Algebra and Statistics.
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- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 382, doi. 10.2307/3150980
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- Article
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 4, p. 440, doi. 10.2307/3151718
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- Article
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 39, doi. 10.2307/3151312
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- Publication type:
- Article
Patterns of Information Source Usage Among Durable Goods Buyers.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 303, doi. 10.2307/3150704
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- Publication type:
- Article
Problems in the Interpretation of Canonical Analysis: The Case of Power in Distributive Channels.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 489, doi. 10.2307/3150608
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- Publication type:
- Article
THE USE OF CANONICAL CORRECTION ANALYSIS IN ACCOUNTING RESEARCH.
- Published in:
- Journal of Business Finance & Accounting, 1980, v. 7, n. 3, p. 455, doi. 10.1111/j.1468-5957.1980.tb00213.x
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- Article