MARKET SEGMENTATION AND DIMENSIONS OF STORE EQUITY: A STUDY IN RETAIL CONSTRUCTION.Published in:Brazilian Journal of Management / Revista de Administração da UFSM, 2020, v. 13, n. 1, p. 125, doi. 10.5902/1983465921499By:Fornabaio Florêncio, Juliana Cristina;Eugênio Spers, Eduardo;Ribeiro da Silva, Hermes Moretti;Kassouf Pizzinatto, NadiaPublication type:Article