Uninformative Anchors Have Persistent Effects on Valuation Judgments.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 3, p. 391, doi. 10.1002/jcpy.1091
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- Publication type:
- Article
Works matching AU Fong, Nathan
Results: 9
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How Targeting Affects Customer Search: A Field Experiment.
- Published in:
- Management Science, 2017, v. 63, n. 7, p. 2353, doi. 10.1287/mnsc.2016.2447
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- Publication type:
- Article
3
Competitive Price Targeting with Smartphone Coupons.
- Published in:
- Marketing Science, 2017, v. 36, n. 6, p. 944, doi. 10.1287/mksc.2017.1042
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- Publication type:
- Article
4
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 310, doi. 10.1177/0022243718817513
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- Publication type:
- Article
5
The robustness of anchoring effects on preferential judgments.
- Published in:
- Judgment & Decision Making, 2019, v. 14, n. 4, p. 470, doi. 10.1017/s1930297500006148
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- Publication type:
- Article
6
Targeted Marketing and Customer Search.
- Published in:
- 2012
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- Publication type:
- Abstract
7
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products.
- Published in:
- Journal of Interactive Marketing, 2017, v. 40, p. 1, doi. 10.1016/j.intmar.2017.06.001
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- Publication type:
- Article
8
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 726, doi. 10.1509/jmr.14.0229
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- Publication type:
- Article
9
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 229, doi. 10.1509/jmkr.47.2.229
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- Publication type:
- Article