Works by Fitzsimons, Gavan

Results: 89

Rhesus macaques form preferences for brand logos through sex and social status based advertising.

Published in:

PLoS ONE, 2018, v. 13, n. 2, p. 1, doi. 10.1371/journal.pone.0193055

By:

Acikalin, M. Yavuz;
Watson, Karli K.;
Fitzsimons, Gavan J.;
Platt, Michael L.

Publication type:

Article

When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2025, v. 35, n. 2, p. 220, doi. 10.1002/jcpy.1415

By:

Wu, Freeman;
Samper, Adriana;
Morales, Andrea C.;
Fitzsimons, Gavan J.

Publication type:

Article

Aha over Haha: Brands benefit more from being clever than from being funny.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 107, doi. 10.1002/jcpy.1307

By:

Howe, Holly S.;
Lingrui Zhou;
Dias, Rodrigo S.;
Fitzsimons, Gavan J.

Publication type:

Article

Secret consumer behaviors in close relationships.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 2, p. 403, doi. 10.1002/jcpy.1315

By:

Brick, Danielle J.;
Wight, Kelley Gullo;
Fitzsimons, Gavan J.

Publication type:

Article

Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2022, v. 32, n. 3, p. 387, doi. 10.1002/jcpy.1260

By:

Brick, Danielle J.;
Lingrui Zhou;
Chartrand, Tanya L.;
Fitzsimons, Gavan J.

Publication type:

Article

Oppositional brand choice: Using brands to respond to relationship frustration.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 2, p. 257, doi. 10.1016/j.jcps.2016.10.002

By:

Brick, Danielle J.;
Fitzsimons, Gavan J.

Publication type:

Article

Just do it! Why committed consumers react negatively to assertive ads.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 287, doi. 10.1016/j.jcps.2017.01.002

By:

Zemack‐Rugar, Yael;
Moore, Sarah G.;
Fitzsimons, Gavan J.

Publication type:

Article

When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 2, p. 213, doi. 10.1016/j.jcps.2015.06.001

By:

Zemack‐Rugar, Yael;
Rabino, Rebecca;
Cavanaugh, Lisa A.;
Fitzsimons, Gavan J.

Publication type:

Article

Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 679, doi. 10.1016/j.jcps.2015.05.006

By:

McClelland, Gary H.;
Lynch, John G.;
Irwin, Julie R.;
Spiller, Stephen A.;
Fitzsimons, Gavan J.

Publication type:

Article

Yes, we have no bananas: Consumer responses to restoration of freedom.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 4, p. 541, doi. 10.1016/j.jcps.2014.04.001

By:

Moore, Sarah G.;
Fitzsimons, Gavan J.

Publication type:

Article

New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 1, p. 143, doi. 10.1016/j.jcps.2011.11.008

By:

Venkatraman, Vinod;
Clithero, John A.;
Fitzsimons, Gavan J.;
Huettel, Scott A.

Publication type:

Article

Nonconscious Consumer Psychology

Published in:

2011

By:

Chartrand, Tanya L.;
Fitzsimons, Gavan J.

Publication type:

Editorial

Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 2, p. 146, doi. 10.1016/j.jcps.2010.03.006

By:

McFerran, Brent;
Dahl, Darren W.;
Fitzsimons, Gavan J.;
Morales, Andrea C.

Publication type:

Article

While parents might not want to, researchers really should ask questions about risky behaviors

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2008, v. 18, n. 2, p. 111, doi. 10.1016/j.jcps.2008.01.005

By:

Moore, Sarah G.;
Fitzsimons, Gavan J.

Publication type:

Article

Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2008, v. 18, n. 2, p. 82, doi. 10.1016/j.jcps.2008.01.002

By:

Fitzsimons, Gavan J.;
Moore, Sarah G.

Publication type:

Article

The Mere‐Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 64, doi. 10.1207/s15327663jcp1401&2_8

By:

Morwitz, Vicki G.;
Fitzsimons, Gavan J.

Publication type:

Article

An Individual Level Analysis of the Mutual Fund Investment Decision.

Published in:

Journal of Financial Services Research, 1996, v. 10, n. 1, p. 59, doi. 10.1007/BF00120146

By:

Capon, Noel;
Fitzsimons, Gavan J.;
Prince, Russ Alan

Publication type:

Article

The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions.

Published in:

Management Science, 2019, v. 65, n. 7, p. 3353, doi. 10.1287/mnsc.2018.3098

By:

Liu, Peggy J.;
Haws, Kelly L.;
Scherr, Karen;
Redden, Joseph P.;
Bettman, James R.;
Fitzsimons, Gavan J.

Publication type:

Article

The perils of self‐brand connections: Consumer response to changes in brand meaning.

Published in:

Psychology & Marketing, 2018, v. 35, n. 11, p. 818, doi. 10.1002/mar.21137

By:

Gaustad, Tarje;
Samuelsen, Bendik M.;
Warlop, Luk;
Fitzsimons, Gavan J.

Publication type:

Article

Brands: The Opiate of the Nonreligious Masses?

Published in:

Marketing Science, 2011, v. 30, n. 1, p. 92, doi. 10.1287/mksc.1100.0591

By:

Shachar, Ron;
Erdem, Tülin;
Cutright, Keisha M.;
Fitzsimons, Gavan J.

Publication type:

Article

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses.

Published in:

Marketing Science, 2004, v. 23, n. 1, p. 82, doi. 10.1287/mksc.1030.0033

By:

Fitzsimons, Gavan J.;
Lehmann, Donald R.

Publication type:

Article

Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 451, doi. 10.1177/00222437231184830

By:

Wight, Kelley Gullo;
Liu, Peggy J.;
Zhou, Lingrui;
Fitzsimons, Gavan J.

Publication type:

Article

Vice-Virtue Bundles.

Published in:

Management Science, 2015, v. 61, n. 1, p. 204, doi. 10.1287/mnsc.2014.2053

By:

Liu, Peggy J.;
Haws, Kelly L.;
Lamberton, Cait;
Campbell, Troy H.;
Fitzsimons, Gavan J.

Publication type:

Article

Measuring and Mitigating the Costs of Stockouts.

Published in:

Management Science, 2006, v. 52, n. 11, p. 1751, doi. 10.1287/mnsc.1060.0577

By:

Anderson, Eric T.;
Fitzsimons, Gavan J.;
Simester, Duncan

Publication type:

Article

I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others.

Published in:

Journal of Consumer Research, 2013, p. S61, doi. 10.1086/644611

By:

MCFERRAN, BRENT;
DAHL, DARREN W.;
FITZSIMONS, GAVAN J.;
MORALES, ANDREA C.

Publication type:

Article

Food Decision Making.

Published in:

Journal of Consumer Research, 2013, v. 39, n. 5, p. iv, doi. 10.1086/669343

By:

Block, Lauren;
Aydinog˘lu, Nılu¨ fer Z.;
Krishna, Aradhna;
Van Ittersum, Koert;
Wansink, Brian;
Finkelstein, Stacey R.;
Fishbach, Ayelet;
Irmak, Caglar;
Vallen, Beth;
Rosen Robinson, Stefanie;
McFerran, Brent;
Dahl, Darren W.;
Fitzsimons, Gavan J.;
Morales, Andrea C.

Publication type:

Article

When Your World Must Be Defended: Choosing Products to Justify the System.

Published in:

Journal of Consumer Research, 2011, v. 38, n. 1, p. 62, doi. 10.1086/658469

By:

CUTRIGHT, KEISHA M.;
WU, EUGENIA C.;
BANFIELD, JILLIAN C.;
KAY, AARON C.;
FITZSIMONS, GAVAN J.

Publication type:

Article

I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others.

Published in:

Journal of Consumer Research, 2010, v. 36, n. 6, p. 915, doi. 10.1086/644611

By:

MCFERRAN, BRENT;
DAHL, DARREN W.;
FITZSIMONS, GAVAN J.;
MORALES, ANDREA C.

Publication type:

Article

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision.

Published in:

Journal of Consumer Research, 2009, v. 36, n. 3, p. 380, doi. 10.1086/599219

By:

WILCOX, KEITH;
VALLEN, BETH;
BLOCK, LAUREN;
FITZSIMONS, GAVAN J.

Publication type:

Article

Death to Dichotomizing.

Published in:

2008

By:

FITZSIMONS, GAVAN J.

Publication type:

Editorial

Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different".

Published in:

Journal of Consumer Research, 2008, v. 35, n. 1, p. 21, doi. 10.1086/527269

By:

FITZSIMONS, GRÁINNE M.;
CHARTRAND, TANYA L.;
FITZSIMONS, GAVAN J.

Publication type:

Article

License to Sin: The Liberating Role of Reporting Expectations.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 22, doi. 10.1086/513043

By:

FITZSIMONS, GAVAN J.;
NUNES, JOSEPH C.;
WILLIAMS, PATTI

Publication type:

Article

Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction.

Published in:

Journal of Consumer Research, 2006, v. 33, n. 2, p. 179, doi. 10.1086/506299

By:

Tavassoli, Nader T.;
Fitzsimons, Gavan J.

Publication type:

Article

The Brand Positivity Effect: When Evaluation Confers Preference.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 643, doi. 10.1086/425099

By:

Posavac, Steven S.;
Sanbonmatsu, David M.;
Kardes, Frank R.;
Fitzsimons, Gavan J.

Publication type:

Article

The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 705, doi. 10.1086/425105

By:

Sengupta, Jaideep;
Fitzsimons, Gavan J.

Publication type:

Article

When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 540, doi. 10.1086/425088

By:

Williams, Patti;
Fitzsimons, Gavan J.;
Block, Lauren G.

Publication type:

Article

Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making.

Published in:

Journal of Consumer Research, 2001, v. 28, n. 2, p. 224, doi. 10.1086/322899

By:

Fitzsimons, Gavan J.;
Shiv, Baba

Publication type:

Article

Consumer Response to Stockouts.

Published in:

Journal of Consumer Research, 2000, v. 27, n. 2, p. 249, doi. 10.1086/314323

By:

Fitzsimons, Gavan J.

Publication type:

Article

The Effect of Measuring Intent on Brand-Level Purchase Behavior.

Published in:

Journal of Consumer Research, 1996, v. 23, n. 1, p. 1, doi. 10.1086/209462

By:

Fitzsimons, Gavan J.;
Morwitz, Vicki G.

Publication type:

Article

Understanding effect sizes in consumer psychology.

Published in:

Marketing Letters, 2023, v. 34, n. 3, p. 367, doi. 10.1007/s11002-023-09680-9

By:

Dias, Rodrigo S.;
Spiller, Stephen A.;
Fitzsimons, Gavan J.

Publication type:

Article

Quality–Quantity Tradeoffs in Consumption.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 1, p. 93, doi. 10.1093/jcr/ucae059

By:

Dias, Rodrigo S;
Sharma, Eesha;
Fitzsimons, Gavan J

Publication type:

Article

Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 1, p. 70, doi. 10.1093/jcr/ucae051

By:

Oba, Demi;
Howe, Holly S;
Fitzsimons, Gavan J

Publication type:

Article

Spending and Happiness: The Role of Perceived Financial Constraints.

Published in:

Journal of Consumer Research, 2022, v. 49, n. 3, p. 373, doi. 10.1093/jcr/ucab075

By:

Dias, Rodrigo S;
Sharma, Eesha;
Fitzsimons, Gavan J

Publication type:

Article

A Framework for Understanding Consumer Choices for Others.

Published in:

Journal of Consumer Research, 2019, v. 46, n. 3, p. 407, doi. 10.1093/jcr/ucz009

By:

Liu, Peggy J;
Dallas, Steven K;
Fitzsimons, Gavan J

Publication type:

Article

Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others.

Published in:

Journal of Consumer Research, 2019, v. 46, n. 3, p. 508, doi. 10.1093/jcr/ucy082

By:

Wu, Eugenia C;
Moore, Sarah G;
Fitzsimons, Gavan J

Publication type:

Article

Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense.

Published in:

Journal of Consumer Research, 2019, v. 45, n. 6, p. 1164, doi. 10.1093/jcr/ucy051

By:

Liu, Peggy J;
Lamberton, Cait;
Bettman, James R;
Fitzsimons, Gavan J

Publication type:

Article

Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction.

Published in:

Journal of Consumer Research, 2018, v. 44, n. 5, p. 991, doi. 10.1093/jcr/ucx079

By:

BRICK, DANIELLE J.;
FITZSIMONS, GRÁINNE M.;
CHARTRAND, TANYA L.;
FITZSIMONS, GAVAN J.

Publication type:

Article

It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment.

Published in:

Journal of Consumer Research, 2017, v. 44, n. 3, p. 651, doi. 10.1093/jcr/ucx057

By:

WU, FREEMAN;
SAMPER, ADRIANA;
MORALES, ANDREA C.;
FITZSIMONS, GAVAN J.

Publication type:

Article

When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society's Dominant Ideology.

Published in:

Journal of Consumer Research, 2015, v. 42, n. 1, p. 76, doi. 10.1093/jcr/ucv005

By:

SHEPHERD, STEVEN;
CHARTRAND, TANYA L.;
FITZSIMONS, GAVAN J.

Publication type:

Article

Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings.

Published in:

Journal of Consumer Research, 2014, v. 40, n. 5, p. 973, doi. 10.1086/673522

By:

LINYUN W. YANG;
CUTRIGHT, KEISHA M.;
CHARTRAND, TANYA L.;
FITZSIMONS, GAVAN J.

Publication type:

Article