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AN ANALYSIS OF THE HEALTH CARE NEEDS OF THE HEARING IMPAIRED: FROM HEARING AIDS TO MICROCOMPUTERS.
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- Journal of Health Care Marketing, 1983, v. 3, n. 1, p. 13
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- Article
MARKETING APPLICATIONS FOR HOSPITAL LABORATORY SERVICES.
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- Journal of Health Care Marketing, 1981, v. 1, n. 2, p. 33
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- Article
Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2.
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- 1987
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- Publication type:
- Book Review
Cognitive Relativism and the Practice of Marketing Science.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 1, p. 20, doi. 10.2307/1251141
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- Article
Theory Construction in Marketing.
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- 1984
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- Publication type:
- Book Review
Healing the Digital Divide With Digital Inclusion: Enabling Human Capabilities.
- Published in:
- Journal of Service Research, 2023, v. 26, n. 4, p. 542, doi. 10.1177/10946705221140148
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- Article
Transformative Service Initiatives: Enabling Access and Overcoming Barriers for People Experiencing Vulnerability.
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- Journal of Service Research, 2021, v. 24, n. 4, p. 542, doi. 10.1177/10946705211013386
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- Article
The MINDS Method.
- Published in:
- Journal of Service Research, 2017, v. 20, n. 3, p. 240, doi. 10.1177/1094670516680033
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- Article
Journal of Service Research Special Issue on Service Design and Innovation: Developing New Forms of Value Cocreation Through Service.
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- Journal of Service Research, 2015, v. 18, n. 1, p. 3, doi. 10.1177/1094670514557193
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- Publication type:
- Article
Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting.
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- Journal of Service Research, 2011, v. 14, n. 2, p. 180, doi. 10.1177/1094670511401901
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- Article
Designing Multi-Interface Service Experiences.
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- Journal of Service Research, 2008, v. 10, n. 4, p. 318, doi. 10.1177/1094670508314264
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- Article
The Service Experience as Theater.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 455
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- Article
DISCONFIRMATION OF EQUITY EXPECTATIONS: EFFECTS ON CONSUMER SATISFACTION WITH SERVICES.
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- Advances in Consumer Research, 1985, v. 12, n. 1, p. 340
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- Article
Conceptualisation and Aspirations of Transformative Service Research.
- Published in:
- Journal of Research for Consumers, 2011, n. 19, p. 1
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- Publication type:
- Article
Managing Corporate Identity: An internal Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 153, doi. 10.1177/0092070304268920
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- Article
Observational Data Collection Methods for Services Marketing: An Overview.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 217, doi. 10.1007/BF02723408
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- Article
National Advertising, Brands, and Channel Control: An Historical Perspective with Contemporary Options.
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- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 90, doi. 10.1007/BF02721901
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- Publication type:
- Article