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Why Did You Betray Me, My Friend? When Selling Extended Warranty Backfires.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
Pride and Prejudice -- Promotion or Prevention? Investigating the Role of Domestic Country Biases in Consumers' Product Choices.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
Making yourself heard at the customer again - how songwriting facilities sucessfull storytelling.
- Published in:
- Marketing Review St. Gallen, 2016, n. 1, p. 32
- By:
- Publication type:
- Article
Künstliche Intelligenz im Marketing: Möglichkeiten und Herausforderungen.
- Published in:
- Unternehmung: Swiss Journal of Business Research & Practice, 2021, v. 75, n. 3, p. 359, doi. 10.5771/0042-059X-2021-3-359
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- Publication type:
- Article