Found: 6
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Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory.
- Published in:
- Trípodos, 2023, n. 54, p. 110, doi. 10.51698/tripodos.2023.54.05
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- Article
LA REGULACIÓN DE LA PUBLICIDAD ENCUBIERTA EN EL MARKETING DE INFLUENCERS PARA LA GENERACIÓN Z: ¿CUMPLIRÁN LOS/AS INFLUENCERS EL NUEVO CÓDIGO DE CONDUCTA DE AUTOCONTROL?.
- Published in:
- Revista Prisma Social, 2021, n. 34, p. 61
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- Article
Marcas y propósito. Análisis de las estrategias digitales en Twitter de las marcas más reputadas en España.
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- Revista Latina de Comunicación Social, 2023, n. 81, p. 44, doi. 10.4185/RLCS-2023-2005
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- Article
La reacción proactiva de las marcas en tiempos de COVID-19: análisis de las principales estrategias publicitarias.
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- Estudos em Comunicação, 2021, n. 32, p. 235, doi. 10.25768/21.04.03.32.10
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- Article
El sector publicitario en su triple vertiente económica, estructural y cultural.
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- Palabra Clave, 2013, v. 16, n. 1, p. 182
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- Article
New Discourses developing around the management of intangible assets in companies: the evolution of commercial and corporate brands in Spain.
- Published in:
- Observatorio (OBS*), 2017, v. 11, n. 2, p. 107, doi. 10.15847/obsOBS11220171101
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- Article