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The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 2, p. 68, doi. 10.1177/002224298404800206
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- Publication type:
- Article
A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 268, doi. 10.1509/jmkr.40.3.268.19234
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- Publication type:
- Article
THE GROUP DEPTH INTERVIEW: PRINCIPLES AND PRACTICE.
- Published in:
- 1988
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- Publication type:
- Book Review
Effectiveness of Multiple Request Strategies: A Synthesis of Research Results.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 144, doi. 10.2307/3151661
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- Publication type:
- Article
The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 1, p. 1, doi. 10.2307/3151525
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- Publication type:
- Article
Intergenerational influence: Roles of conformity to peers and communication effectiveness.
- Published in:
- Psychology & Marketing, 2005, v. 22, n. 10, p. 813, doi. 10.1002/mar.20087
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- Publication type:
- Article
The Effects of Interaction on Consumers' Attitudes in Focus Groups.
- Published in:
- Psychology & Marketing, 2003, v. 20, n. 5, p. 433, doi. 10.1002/mar.10080
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- Publication type:
- Article
Buying Group Choice: The Effect of Individual Group Member's Prior Decision Frame.
- Published in:
- Psychology & Marketing, 2002, v. 19, n. 1, p. 59, doi. 10.1002/mar.1002
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- Publication type:
- Article
Risk-Taking Propensity in Supplier Choice: Differences by Sex and Decision Frame in a Simulated Organizational Buying Context.
- Published in:
- Psychology & Marketing, 1999, v. 16, n. 7, p. 563, doi. 10.1002/(SICI)1520-6793(199910)16:7<563::AID-MAR2>3.0.CO;2-J
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- Publication type:
- Article
Effect-Size Estimates: Issues and Problems in Interpretation.
- Published in:
- Journal of Consumer Research, 1996, v. 23, n. 2, p. 89, doi. 10.1086/209469
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- Publication type:
- Article
Competitive Paper Session: Family and Gender Issues.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 692
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- Publication type:
- Article
The Effect of Information Presentation Format and Decision Frame on Choice in an Organizational Buying Context.
- Published in:
- Advances in Consumer Research, 1996, v. 23, n. 1, p. 211
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- Publication type:
- Article
Using Qualitative Techniques to Explore Consumer Attitudes: Insights From Group Process Theories.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 444
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- Publication type:
- Article
FOCUS GROUPS: A REVIEW OF SOME CONTRADICTORY EVIDENCE, IMPLICATIONS, AND SUGGESTIONS FOR FUTURE RESEARCH.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 121
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- Publication type:
- Article
WHY DO FOCUS GROUPS WORK: A REVIEW AND INTEGRATION OF SMALL GROUP PROCESS THEORIES.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 444
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- Publication type:
- Article